Home / Knowledge / News / Fashion / New Era & Marvel to launch caps dubbed 'Super Heroes'

New Era & Marvel to launch caps dubbed 'Super Heroes'

03
May '08
New Era Cap's signature 59FIFTY is now donning some of most famous and notorious Marvel comic book heroes and villains.

New Era, the leading headwear designer and manufacturer, announced that it has signed a licensing deal with Marvel to launch a new series of caps dubbed the "Super Heroes" Collection.

This new series will feature character designs from Marvel's enormous library of world renowned characters with designs that reflect each characters' persona from the comics.

New Era's first two collections will be focused on the Iron Man and The Incredible Hulk movie events. Iron Man caps are available now in selected retail stores throughout the country as well as online for about $35.

The designs feature either Iron Man's face or an image of his hand. In addition, consumers will be able to get the caps in a variety colors and choose from two different fabrics including wool and satin. Go to check out the caps, see the movie trailer and learn about the story behind Iron Man.

Caps for the Hulk will be available in mid-May at selected retailers as well as online. The designs for this collection focus on the green Super Hero's most famed traits his eyes and incredible strength.

"We're ecstatic to align ourselves with such an iconic brand as Marvel," said Gerry Matos, Senior VP of Marketing at New Era.

"With their vast collection of characters and our signature caps as a canvas, we expect the demand for these caps to be high."


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 21st Oct 2020

Not much gain for Bangla RMG exporters from PRC decision

Despite China offering duty-free market access to 97 per cent of...

Pic: VF Corporation/ The North Face

Apparel/Garments | On 21st Oct 2020

VF Corp reports Q2 FY20 revenue of $2.6 bn

VF Corporation, a leader in branded lifestyle apparel, footwear and...

Pic: Shutterstock

Retail | On 21st Oct 2020

NRF, EuroCommerce to reinforce cooperation on data flow

How to legally transfer customer and employee data across the...

Interviews View All

Yashiki Gumber, Sahiba Fabrics

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Manfred Mentges, Sedo Treepoint GmbH

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Spokesperson, Hugo Boss

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Herbert Guebeli,

Herbert Guebeli

Switzerland-based Sedo Engineering develops technologies for the denim...

Akshat Chaudhary,

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Mukesh Bansal,

Mukesh Bansal

Vardhman is one of the largest integrated textile manufacturers of India...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search