Home / Knowledge / News / Fashion / PT Sepatu Bata to sign a new trade mark license

PT Sepatu Bata to sign a new trade mark license

03
May '08
PT Sepatu Bata Tbk (Bata Indonesia) expands the first Shoe Innovation Center (SIC) in Asia as part of the Company's strategic program to become the Center of Excellence in the Indonesian footwear industry.

The SIC in Indonesia is one of only five SICs in the Bata Shoe Organization worldwide. The SIC will be the center of high-quality and innovative product design, high technology, and material usage development that will be applied in production processes in Indonesia and around the world.

The Company's actions to bring the vision of being the Center of Excellence, in addition to the SIC, include brand management and consolidation of manufacturing facilities.

In strengthening the brand management, Bata Indonesia will sign a new trade mark license(TML) agreement with Bata Brands, the owner of the “BATA” brand, to secure the exclusivity of Bata and other Bata family of Brands that include Marie Claire, Bubblegummers, Weinbrenner, Power, Sandak, Bata Industrials, North Star and Island.

PT Sepatu Bata Tbk Director Anita RN Gunawan said, “The signing of the new TML agreement will reduce the business risks of Bata Indonesia.

The new agreement will provide Bata Indonesia with exclusivity for a minimum of 10 years to use the brand name “BATA” and its trademark for use by approximately 500 Independent Dealer stores that depend upon it for their businesses, our corporate name, goods, and services as well as all communications materials.”


Interviews View All

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Manuj Terapanthi, Texaura

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Neel Sawhney, One Friday

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Harsh Shah,

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Herbert Guebeli,

Herbert Guebeli

Switzerland-based Sedo Engineering develops technologies for the denim...

Umang Banthia,

Umang Banthia

Established in 2005, SL Banthia Textiles manufactures coated fabrics....

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search