Home / Knowledge / News / Fashion / PT Sepatu Bata to sign a new trade mark license

PT Sepatu Bata to sign a new trade mark license

03
May '08
PT Sepatu Bata Tbk (Bata Indonesia) expands the first Shoe Innovation Center (SIC) in Asia as part of the Company's strategic program to become the Center of Excellence in the Indonesian footwear industry.

The SIC in Indonesia is one of only five SICs in the Bata Shoe Organization worldwide. The SIC will be the center of high-quality and innovative product design, high technology, and material usage development that will be applied in production processes in Indonesia and around the world.

The Company's actions to bring the vision of being the Center of Excellence, in addition to the SIC, include brand management and consolidation of manufacturing facilities.

In strengthening the brand management, Bata Indonesia will sign a new trade mark license(TML) agreement with Bata Brands, the owner of the “BATA” brand, to secure the exclusivity of Bata and other Bata family of Brands that include Marie Claire, Bubblegummers, Weinbrenner, Power, Sandak, Bata Industrials, North Star and Island.

PT Sepatu Bata Tbk Director Anita RN Gunawan said, “The signing of the new TML agreement will reduce the business risks of Bata Indonesia.

The new agreement will provide Bata Indonesia with exclusivity for a minimum of 10 years to use the brand name “BATA” and its trademark for use by approximately 500 Independent Dealer stores that depend upon it for their businesses, our corporate name, goods, and services as well as all communications materials.”


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 21st Oct 2020

Not much gain for Bangla RMG exporters from PRC decision

Despite China offering duty-free market access to 97 per cent of...

Pic: Shutterstock

Retail | On 21st Oct 2020

UK BEIS Committee seeks firms' replies on forced labour

The Business, Energy and Industrial Strategy (BEIS) Committee of the...

Pic: Shutterstock

Retail | On 21st Oct 2020

NRF, EuroCommerce to reinforce cooperation on data flow

How to legally transfer customer and employee data across the...

Interviews View All

Rahuul Jashnani, Jashn

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Top executives, Textile industry

Top executives
Textile industry

In 10 years' time, everything will have the responsible factor integrated

Top executives, Textile industry

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

Emanuel Fertuzinhos,

Emanuel Fertuzinhos

Founded in 1981, Lisama, a Portuguese company, is a pioneer in the textile ...

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Cong Zheng,

Cong Zheng

The China Textile Machinery Association (CTMA) is a social-economic...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Sachin Pendharkar, Dieffenbacher India Pvt Ltd

Sachin Pendharkar
Dieffenbacher India Pvt Ltd

Germany-based Dieffenbacher Group is a producer of high-quality composites ...

Asif Rahman, MIP

Asif Rahman
MIP

MIP is a manufacturer and distributor of high-performance textiles and...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

<span style="font-size: 12px;">Designer Suman Nathwani talks about her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search