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Toronto Life Square to offer widest selection of adidas product
May '08
The store, situated in one of the most vibrant and visited shopping destinations in Toronto, brings the adidas brand to life in 10,500 square feet of retail space. Designed to cater to the sports consumer, the adidas Sport Performance Store will support athletes with their on and off the field needs.

"We are committed to providing Canadian athletes, of all abilities, with access to the footwear and apparel they need to achieve their own 'Impossible,'" says Steve Ralph, Vice President Sales and Marketing for adidas Canada. "The new adidas Sport Performance Store will allow us to share our complete sports performance collection with all Canadian athletes in a new and dynamic setting."

Canadians will now have complete access to adidas' innovative soccer, tennis, training, basketball and running product lines. The Sport Performance Store will also feature Canada's only complete collection of adidas by Stella McCartney, the first true sport performance design collection for women. For the sports fan, the Sport Performance Store will feature the entire collection of Toronto FC, Toronto Raptors and NBA licensed collections.

The store design is minimalist in concept - all the walls and fixtures are black or white, which allows the product to be the focal point for the consumer. The materials, shapes and fixtures throughout the store are inspired by components found in sport, but are still practical and functional for example hanging product bars closely resemble weight lifting barbell bars.

The floor tiles are meant to resemble a stadium whereby the perimeter colour (concrete) represents the stands while the primary floor colour (black) represents the playing field.

The centrepeice of the store is the suspended 3-Stripe fixture that begins on the exterior of the store and moves through the front doors leading the consumer though the space. The interior of the store was designed by the renowned Toronto based architectural firm Hariri Pontarini Architects.


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