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Celebrity stylist Robert Verdi joins Lord & Taylor Reality

06 May '08
3 min read

"I remember going to Lord and Taylor every weekend with my Mom when I was a kid ... there was always something so captivating to me about the Lord and Taylor lifestyle.

All the best dressed people shopped there and I knew that I wanted to be just like them," Robert Verdi said. "They're a shopping institution and my favorite store."

Lord and Taylor has created news in the fashion industry with an on-going branding campaign. Aimed to project Lord and Taylor's unapologetically classic style revamped for the 21st century, the campaign showcases the results of the ambitious strategic initiatives established by Elfers to reposition the store.

"Everyone seems to have a wonderful Lord and Taylor memory," says Elfers. "Buying the gown for the Prom, having lunch at the Birdcage, visiting the Christmas windows.

That good feeling provokes a constant comment, 'L and T is my favorite store.' With this reality campaign, we have proved that this sentiment again resonates with savvy
customer."

Lord & Taylor

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