Finish Line Ltd features exclusive assortment of Nike performance
07 May '08
2 min read
Finish Line Ltd will offer an enhanced level of customer service including in-store demonstrations of product by trained running sales associates. Customers also will be able to test-run Nike product. Training tools, such as selecting the best shoe or finding the right local running route, will be featured as well.
In conjunction with the store opening, Nike and Finish Line will hold "Rock the Lot," a fun run, on May 18, 2008. Hundreds of high school students will be invited to participate. The event will feature a local VJ/DJ as emcee, a free Nike participant tee, footwear trials and a "Battle of the Bands" gaming competition.