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The Americana at Brand – a True destination

May '08
True Religion Apparel Inc announced the opening of a new branded retail store in The Americana at Brand in Glendale, California. Located at 233 S. Brand Blvd., the 1,425 square-foot branded store will offer shoppers the entire True Religion collection for men, women and kids, including its signature denim styles, its expanding sportswear line including knits and wovens, and a full range of licensed product, such as footwear, swimwear, headwear and handbags.

Encompassing over 15 acres of land, The Americana at The Brand is a $400 million ground-up development to include over 400,000 square feet of retail space, an 18 screen stadium theatre, several full service restaurants including the Cheesecake Factory, Frida Mexican Cuisine and Katsuya, and over 300 luxury apartments and condominiums.

Located in the heart of Glendale, this multi-use property features a mix of architectural styles, building heights and materials and vast open spaces at the project's center. The center features several premium and luxury retailers including Tiffany, Juicy Couture, Lacoste, Kate Spade and Barney's New York Co-Op.

"We are very pleased with our expanding consumer direct platform which allows us to showcase the expanding breadth of our product offering and also acts as a testing ground for all of our newest product," said Jeffrey Lubell, chairman and chief executive officer of True Religion Apparel Inc.

"The Americana at The Brand is consistent with True Religion's philosophy of partnering with high volume, high traffic retail centers that feature premier retail partners," said Michael Buckley, president of True Religion Apparel Inc.

True Religion Apparel Inc

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