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DEI Sprint Cup Teams on the Right Track with Wiley X Eyewear

May '08
Wiley X Eyewear is no stranger to the rigors of the racetrack — from partnerships with some of NASCAR's superstar drivers and top teams, to their crews and mechanics nationwide — its tough and great looking shades have been turning heads and protecting faces on the track and off for years.

So it's no surprise that thanks to the company's proven High Velocity Protection(HVP) and edgy good looks, Wiley X Eyewear has now been named the Official Sunglass Supplier of NASCAR legend Dale Earnhart Inc.(DEI) for four of this year's Sprint Cup Teams.

Look for Wiley X's signature styles on all DEI Sprint Cup teams, featuring drivers Regan Smith, Martin Truex Jr., the legendary Mark Martin, (with whom Wiley X also has a one year Endorsement Contract in effect) and Paul Menard. “Wiley X Eyewear is a top flight organization that provides an outstanding product line that we are proud to have an association with,” said Max Siegel, President of Global Operations for Dale Earnhardt Inc.

“They have been around NASCAR for a number of years, and are associated with several military branches such as the U.S. Army, which highlights just how strong of a product they have available.” The company recently introduced several exciting new lines that will be right at home on Pit Road, from the fashion forward new Wiley X Men's Series to the elite Street Series, there's a winning combination of both style and performance that will resonate with drivers and fans alike.

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