Home / Knowledge / News / Fashion / DEI Sprint Cup Teams on the Right Track with Wiley X Eyewear
DEI Sprint Cup Teams on the Right Track with Wiley X Eyewear
May '08
Wiley X Eyewear is no stranger to the rigors of the racetrack — from partnerships with some of NASCAR's superstar drivers and top teams, to their crews and mechanics nationwide — its tough and great looking shades have been turning heads and protecting faces on the track and off for years.

So it's no surprise that thanks to the company's proven High Velocity Protection(HVP) and edgy good looks, Wiley X Eyewear has now been named the Official Sunglass Supplier of NASCAR legend Dale Earnhart Inc.(DEI) for four of this year's Sprint Cup Teams.

Look for Wiley X's signature styles on all DEI Sprint Cup teams, featuring drivers Regan Smith, Martin Truex Jr., the legendary Mark Martin, (with whom Wiley X also has a one year Endorsement Contract in effect) and Paul Menard. “Wiley X Eyewear is a top flight organization that provides an outstanding product line that we are proud to have an association with,” said Max Siegel, President of Global Operations for Dale Earnhardt Inc.

“They have been around NASCAR for a number of years, and are associated with several military branches such as the U.S. Army, which highlights just how strong of a product they have available.” The company recently introduced several exciting new lines that will be right at home on Pit Road, from the fashion forward new Wiley X Men's Series to the elite Street Series, there's a winning combination of both style and performance that will resonate with drivers and fans alike.

Must ReadView All

Courtesy: Amazon

Apparel/Garments | On 23rd Sep 2018

Consumers in Turkey get access to Amazon

Amazon has launched in Turkey giving customers in the country...

Value in omni-channel retail with Flipkart buying: Walmart

Apparel/Garments | On 23rd Sep 2018

Value in omni-channel retail with Flipkart buying: Walmart

With the acquisition of Flipkart, Walmart sees great value in...

E-com to result in common SE Asian consumer market: BCG

Textiles | On 23rd Sep 2018

E-com to result in common SE Asian consumer market: BCG

The rapid spread of e-commerce and digital technologies is binding...

Interviews View All

Awen Delaval, Samatoa

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Mandeep Nagi, Shades of India

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Victor Chao, Esmetex

Victor Chao

‘In future, clothing boundary lines will become increasingly blurred.’

Nitesh Mittal,

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Harmeet Singh,

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Carolin Russ,

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Ayyappa Nagubandi, Broadcast Wearables Pvt Ltd

Ayyappa Nagubandi
Broadcast Wearables Pvt Ltd

Hyderabad-based Broadcast Wearables has come up with the country's first...

Mr Ambrose Chan, DSG International (Thailand) PLC

Mr Ambrose Chan
DSG International (Thailand) PLC

Igor Chapurin, Chapurin

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search