Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Christina Oertel wins Project Handbag design contest
Christina Oertel wins Project Handbag design contest
09
May '08
maurices, the leading small town specialty store and fashion authority for the savvy, trend-conscious girl with a twenty-something attitude, and FashionIndie.com, which provides an independent view on fashion design, announce the winner of their Project Handbag design contest.

"We're so pleased to announce Christina Oertel as the winner of our design challenge," says Lisa Rhodes, executive vice president and chief merchandising officer at maurices.

"We reviewed hundreds of great submissions. Christina's design is fun, stylish and practical and has a 20-something attitude that perfectly represents the maurices brand."

Beginning this past January, aspiring designers were invited to visit maurices.com and FashionIndie.com to submit handbag sketches for the Project Handbag Design Contest.

Fashion Indie then narrowed the entries to ten finalists and sketches of the selected bags were posted on FashionIndie.com and maurices.com for public voting.

The top three vote-getters continued on to a third round where a panel of fashion industry experts selected Christina as the grand prize winner.

"We care very much about what our customers think. Our goal for this project was to provide current and potential customers the opportunity to not only tell us what they'd like to see in our stores, but to design it," says senior vice president and chief marketing officer, Vivian Behrens.

"Since maurices believes in being an active participant in its communities, we choose not to work with celebrities and instead reach out to our customers and up-and-coming designers to help fulfill their dreams."


Must ReadView All

Trump signs revised free trade agreement with S Korea

Textiles | On 25th Sep 2018

Trump signs revised free trade agreement with S Korea

President Donald Trump signed a revised free trade agreement with...

L-R: Jonathan Akeroyd, Donatella Versace, John D Idol. Courtesy: Rahi Rezvani

Fashion | On 25th Sep 2018

Michael Kors to acquire Versace; to be renamed Capri

Michael Kors Holdings Limited, a global fashion luxury group, has...

'India can take up lack of capacity in US, China markets'

Textiles | On 25th Sep 2018

'India can take up lack of capacity in US, China markets'

India can now take up the lack of capacity in the US and Chinese...

Interviews View All

Md Hanifur Rahman, Aman Group

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Karan Suratwala, Key Textile Accessories Private Limited

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Marazban F Velati, Sutlej Textiles & Industries limited

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Riddhi Jain,

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Karen Lou,

Karen Lou

Australia-based Sunseeker has been creating swimwear since 1970. Sunseeker ...

Maya Simova,

Maya Simova

Inter Expo and Congress Center (IEC) is a prominent exhibition centre in...

Alfonso Marra, Klopman

Alfonso Marra
Klopman

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search