Interviews
Minas Trend Preview exceeds expectations
09 May '08
3 min read
Several exhibiters believe the success of this 2008/09 spring/summer edition was due to the professionalism with which the event was assembled, resulting in growth of about 30% in the number of participants in the business fair.
According to Rozane Maria from the Valadares Clothing Union, present at the event with three brands, there was significant growth, and over the five days an average of 40 orders was placed for each brand represented by the entity, which intends to expand the number of brands from the city at the next Minas Trend Preview.
Coven also exhibited at the event and received visits by buyers. At the Minas Trend Preview, he anticipated what will be on the catwalks at the next edition of Fashion Rio. “It has been positive for us to participate in the event, because we make contacts.
The collection we brought here is commemorative, since we just celebrated our 15th anniversary. Metal yarn in the tricot is among the novelties, providing the clothes with a crushed look,” says Ana Paula Magalhães, brand representative.
According to Maria Thereza Amaral, of Maria Bonita Extra, the brand's participation in the event was also satisfactory. “We made good contacts with national and international buyers.
This time we opted to present the Maria Bonita group's new brand here: mbjeans. It is a differentiated work with laser cuts. Pieces in knits and nylon complement the collection,” she explained. Some looks will also be at the Maria Bonita Extra fashion show at Fashion Rio.
The 2009 Fall/Winter Minas Trend Preview is already scheduled: the event will be held November 11-15.
According to Rozane Maria from the Valadares Clothing Union, present at the event with three brands, there was significant growth, and over the five days an average of 40 orders was placed for each brand represented by the entity, which intends to expand the number of brands from the city at the next Minas Trend Preview.
Coven also exhibited at the event and received visits by buyers. At the Minas Trend Preview, he anticipated what will be on the catwalks at the next edition of Fashion Rio. “It has been positive for us to participate in the event, because we make contacts.
The collection we brought here is commemorative, since we just celebrated our 15th anniversary. Metal yarn in the tricot is among the novelties, providing the clothes with a crushed look,” says Ana Paula Magalhães, brand representative.
According to Maria Thereza Amaral, of Maria Bonita Extra, the brand's participation in the event was also satisfactory. “We made good contacts with national and international buyers.
This time we opted to present the Maria Bonita group's new brand here: mbjeans. It is a differentiated work with laser cuts. Pieces in knits and nylon complement the collection,” she explained. Some looks will also be at the Maria Bonita Extra fashion show at Fashion Rio.
The 2009 Fall/Winter Minas Trend Preview is already scheduled: the event will be held November 11-15.
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