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Pantaloons launches 'Tashan' collection

May '08
Pantaloons, India's leading fashion retailer, announced the pan-India launch of exclusive line of film merchandise -“TASHAN Collection” across all its 40 stores.

Pantaloons have tied up with Yashraj Films to be the merchandise partner for the much awaited Bollywood block buster TASHAN.

The Pantaloons “TASHAN Collection” is inspired by the theme of the movie and the individual style statement of its characters played by Akshay Kumar, Saif Ali Khan & Kareena Kapoor.

The “TASHAN Collection” at Pantaloons is fashionable and very wearable. The collection for men's include Shirts, T-Shirts, Jackets, Cargoes, Denim and accessories while for the women, the collection has tops, denim, and accessories like belts and suspenders.

Fashion in India is to a very large extent is influenced by films. New trends are set with a release of a film. Pantaloons understand and is sensitive towards the ever changing fashion scenario hence an endeavors to tie-up with film that would attract the youth and a film that is high on fashion.

Speaking on this occasion, Sanjeev Agrawal, CEO, Pantaloons said, “Bollywood creates trends and Pantaloons takes them to the masses. Pantaloons give its customers the look to relive the film hero in their individual lives.”

He further added, “Our association with Yashraj Films now goes a step further after Ta Ra Rum Pum and we are proud to be associated with them on this multi-starrer film.”

Pantaloons in past has been done movie merchandise for films like Main Prem Ki Diwani Hoon, Kya Kool Hain Hum, Krrish, Ta Ra Rum Pum etc to name a few.


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