Home / Knowledge / News / Fashion / Pantaloons launches 'Tashan' collection

Pantaloons launches 'Tashan' collection

May '08
Pantaloons, India's leading fashion retailer, announced the pan-India launch of exclusive line of film merchandise -“TASHAN Collection” across all its 40 stores.

Pantaloons have tied up with Yashraj Films to be the merchandise partner for the much awaited Bollywood block buster TASHAN.

The Pantaloons “TASHAN Collection” is inspired by the theme of the movie and the individual style statement of its characters played by Akshay Kumar, Saif Ali Khan & Kareena Kapoor.

The “TASHAN Collection” at Pantaloons is fashionable and very wearable. The collection for men's include Shirts, T-Shirts, Jackets, Cargoes, Denim and accessories while for the women, the collection has tops, denim, and accessories like belts and suspenders.

Fashion in India is to a very large extent is influenced by films. New trends are set with a release of a film. Pantaloons understand and is sensitive towards the ever changing fashion scenario hence an endeavors to tie-up with film that would attract the youth and a film that is high on fashion.

Speaking on this occasion, Sanjeev Agrawal, CEO, Pantaloons said, “Bollywood creates trends and Pantaloons takes them to the masses. Pantaloons give its customers the look to relive the film hero in their individual lives.”

He further added, “Our association with Yashraj Films now goes a step further after Ta Ra Rum Pum and we are proud to be associated with them on this multi-starrer film.”

Pantaloons in past has been done movie merchandise for films like Main Prem Ki Diwani Hoon, Kya Kool Hain Hum, Krrish, Ta Ra Rum Pum etc to name a few.


Interviews View All

Textile industry, Head honchos

Textile industry
Head honchos

RCEP was always going to be a double-edged sword

Kaizad Hansotia, GetNatty

Kaizad Hansotia

Competition is the best thing that can happen to a startup

Manfred Mentges, Sedo Treepoint GmbH

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Manoj Sorathiya,

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...

Mario Ploner,

Mario Ploner

<div>Italian company Tecnomeccanica Biellese specialises in planning and...

Rushiraj Mulani,

Rushiraj Mulani

The Shradhdha Group of companies was established in 2010 and is based out...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Aneeth Arora, Péro

Aneeth Arora

The Woolmark Company has partnered with handmade fashion label Péro and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram


Follow Fibre2Fashion On

Advanced Search