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Puma looks forward to launch Sailing performance & lifestyle collections

13
May '08
Five months before the start of the Volvo Ocean Race 2008-2009, PUMA Ocean Racing had its new racing boat christened “il Mostro” by Oscar-nominated actress Salma Hayek in a waterfront ceremony at the Institute of Contemporary Art/ Boston on Monday, May 12th.

The evening included the ceremonial breaking of a bottle of champagne across the Volvo Open 70's bow by Hayek, the boat's 'godmother' and short speeches by Chairman and CEO of PUMA, Jochen Zeitz, Chief Marketing Officer Antonio Bertone and PUMA Ocean Racing Skipper Ken Read.

“This is a special day for PUMA as a brand and PUMA Ocean Racing as a team,” said Zeitz. “As part of our strategy for expansion into new categories, we are looking forward to the launch of our PUMA Sailing performance & lifestyle collections in 2008 and supporting our PUMA Ocean Racing team as they prepare to race il Mostro in the Volvo Ocean Race later this year.

Il Mostro was designed by the team of Botin & Carkeek and built at Goetz Custom Boats in Bristol, Rhode Island in conjunction with Customline Yachts, before being launched at the Newport Shipyard in Newport, RI, in late April. PUMA Ocean Racing's training base will be in Newport throughout the next four months, as the team prepares for the 10-month, 37,000 mile race around the globe.

The new boat design is one of the new cutting-edge, second-generation Volvo Open 70s that are the world's fastest monohulls. Its graphic details includea unique PUMA twist.


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