Interviews
News Flash
Puma looks forward to launch Sailing performance & lifestyle collections
13 May '08
3 min read
“We were really trying to be intimidating with this design – a fearful racing machine,” said Antonio Bertone, Chief Marketing Officer. “That's why it's called il Mostro – the monster. We wanted the reaction to be 'No way, look at that thing!' and I think we accomplished that.”
“The boat's look is a testament to PUMA's creativity as a brand, as well as its support for PUMA Ocean Racing to build the best Volvo Open 70 that it can,” says Ken Read, PUMA Ocean Racing Skippe. “It was a lot of hard work from many people to get this boat into the water in such a short time and we couldn't be more proud to be sailing il Mostro later this year in the Volvo Ocean Race.”
The Institute of Contemporary Art provided a fitting backdrop to the events with its visually-stunning design that both embraces and complements Boston Harbor. The museum lobby was transformed into a showroom for PUMA Sailing's performance and lifestyle collection of apparel, footwear and accessories. <56120The ICA's waterfront Putnam Investment Plaza was used as the setting for the evening festivities and a PUMA Sailing fashion photoshoot by world-renowned photographer Todd Cole earlier in the day.
For more detial click here:
“The boat's look is a testament to PUMA's creativity as a brand, as well as its support for PUMA Ocean Racing to build the best Volvo Open 70 that it can,” says Ken Read, PUMA Ocean Racing Skippe. “It was a lot of hard work from many people to get this boat into the water in such a short time and we couldn't be more proud to be sailing il Mostro later this year in the Volvo Ocean Race.”
The Institute of Contemporary Art provided a fitting backdrop to the events with its visually-stunning design that both embraces and complements Boston Harbor. The museum lobby was transformed into a showroom for PUMA Sailing's performance and lifestyle collection of apparel, footwear and accessories. <56120The ICA's waterfront Putnam Investment Plaza was used as the setting for the evening festivities and a PUMA Sailing fashion photoshoot by world-renowned photographer Todd Cole earlier in the day.
For more detial click here:
Puma
Popular News
Leave your Comments
Editor’s Pick
Esteemed Clients
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
