Home / Knowledge / News / Fashion / Graff hits Bullseye with new diamond jewellery collection

Graff hits Bullseye with new diamond jewellery collection

May '08
Graff from London, the jewellery house extraordinaire takes delightful aim with its exciting Bullseye collection of jewels offering pendant chains and drop earrings featuring diamonds, rubies, emeralds and sapphires in a blend of cuts and shapes such as brilliant, cushion, marquise and pear in white gold settings.

And Graff's target…to win its audience over, with jewels just a positioning mainly two geometric shapes: circular and square, in dramatic visual appeal.

And of course Graff hits the bullseye with apparent ease! In these pieces, concentric circles come together with purposeful intent to draws the eye's focus towards the centre and then radiate its attention outward.

Take for instance its bewitching pendant necklace featuring round brilliants arranged in concentric circles of gradually diminishing sizes, which appear to guard one dangling deep red cushion-cut ruby or emerald at the centre, both in the pendant and the point of the chain from which the pendant drops.

Graff moves the observer's eye with practiced ease to make you see and appreciate every single cut and colour of its precious stones. Match this piece with drop earrings imitating this necklace's magnificence.

In its other pendant necklace Graff touts its famous combination of yellow and white diamonds to offer a piece where once again concentric circles group together around an awesome yellow cushion cut diamond, and are dotted with alternate yellow and white diamonds in round and cushion cuts.

Must ReadView All

Pic: Shutterstock

Textiles | On 8th Aug 2020

Pandemic causes trade decline, dips commodity prices: IMF

Current account surpluses and deficits narrowed modestly in 2019, and ...

Pic: Shutterstock

Textiles | On 8th Aug 2020

Pak ministry working to get textile policy cleared by ECC

Pakistan's commerce ministry is busy trying to get the Textile Policy ...

Pic: Hermès International

Fashion | On 8th Aug 2020

Hermes Int H1 FY20: revenues €2,488 mn; net profit €335 mn

Hermes International SA, a French high fashion luxury goods...

Interviews View All

Abhishek Samdaria, Reflete

Abhishek Samdaria

GST will certainly reduce a lot of paperwork in future

Md Hanifur Rahman, Aman Group

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Saket Garg, Garg Corporation

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Paolo Crespi,

Paolo Crespi

Japan's Epson, a leader in digital textile printing, Italy's For.Tex, a...

Dejan Lalevic,

Dejan Lalevic

Mesdan SPA, a subsidiary of Italian firm Savio Macchine Tessili,...

Wolfgang Muller,

Wolfgang Muller

Mayer & Cie is a leading global manufacturer of circular knitting...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Ashok Desai, Bombay Textile Research Association

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Joe Ikareth, Joe Ikareth

Joe Ikareth
Joe Ikareth

<b>Joe Ikareth</b> has a rock-solid fashion and textiles background, which ...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

July 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search