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Tori Spelling launches Skechers 'Nothing Compares to Family' Ads

May '08
Starlet Tori Spelling and her 13-month-old son, Liam, are the first celebrity pairing to kick off a new ad campaign for Skechers USA Inc, the leading family footwear brand, called "Nothing Compares to Family."

Touting the brand's cross-generational appeal, the promotion, slated to run through 2009, stars some of popular celebrity families and benefits children's charities with ads breaking in celebrity weekly magazines and other fashion and lifestyle glossies.

By positioning itself as the one-stop shop for casual shoes blending style with athleticism for the entire family mothers, fathers, infants, children, teens, 'tweens and even grandparents Skechers has cultivated a $1 billion business over the past 16 years.

Incorporating the latest fashion trends with signature flair in its vast collection of sneakers, sandals, flip-flops, boots and molded footwear, Skechers is the recognized family-friendly resource for shoes that are right for school, the workplace, the beach and even yoga.

"We make it easy for families to find footwear for all their needs," says Kristen Van Cott, Skechers vice president of creative for global licensing. "It's a brand that appeals to busy households, including those of our celebrity clientele."

Teaming up with celebrity icons is a key marketing strategy for Skechers, which has developed memorable campaigns in the past with songstresses Ashlee Simpson, Carrie Underwood, Christina Aguilera and Britney Spears.

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