Interviews
News Flash
Crocs Inc introduces CitiesByFoot
15 May '08
3 min read
"Our goal was to develop a new platform that transcends geographic boundaries, gives back to the community and serves a needed niche, while also reinforcing the fact that Crocs shoes are the perfect travel accessory,” said Ed Wunsch, Director of Marketing for Crocs Inc.
“Cities By Foot accomplished that brilliantly while allowing customers and potential customers new and unique ways to interact with the our brand.”
"Instead of allocating additional marketing dollars on traditional media, we think it is more relevant and timely to create an online video based platform that will consistently provide both local businesses and travelers with something of real value," said Tom Flanagan, CEO of entertainment and marketing agency Red Robot, who conceived of and built the site.
"It is important to create content that can be easily consumed on the Internet and various mobile devices. With Crocs now doing business in over 90 countries, it was also critical to develop a platform that would be scalable and applicable to all of their markets," continued Flanagan.
A local San Francisco hotspot, Samovar Tea Lounge, is featured for its unique atmosphere, involvement in peaceful endeavors, and downtown location.
Jesse Jacobs, owner and founder of Samovar, praises Cities by Foot for its unique capacity to convey the attributes that matter most.
"We have a few videos on our website, but they are more geared towards the basic 101'sof tea," said Jacobs. "We are excited because nothing brings the overall atmosphere and history of the Samovar Tea Lounge like this."
“Cities By Foot accomplished that brilliantly while allowing customers and potential customers new and unique ways to interact with the our brand.”
"Instead of allocating additional marketing dollars on traditional media, we think it is more relevant and timely to create an online video based platform that will consistently provide both local businesses and travelers with something of real value," said Tom Flanagan, CEO of entertainment and marketing agency Red Robot, who conceived of and built the site.
"It is important to create content that can be easily consumed on the Internet and various mobile devices. With Crocs now doing business in over 90 countries, it was also critical to develop a platform that would be scalable and applicable to all of their markets," continued Flanagan.
A local San Francisco hotspot, Samovar Tea Lounge, is featured for its unique atmosphere, involvement in peaceful endeavors, and downtown location.
Jesse Jacobs, owner and founder of Samovar, praises Cities by Foot for its unique capacity to convey the attributes that matter most.
"We have a few videos on our website, but they are more geared towards the basic 101'sof tea," said Jacobs. "We are excited because nothing brings the overall atmosphere and history of the Samovar Tea Lounge like this."
Crocs Inc
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