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Japanese Sanyei places order with 1001 Retalhos

19
May '08
1001 Retalhos has just announced the exportation of 27 handbag models to the Sanyei group of Japan.

The collections include Trees of Brazil, Women of Brazil, This Is Brazil and São Paulo Fashion. Negotiations with the chain, whose headquarters is in Tokyo, lasted six months.

The contact began at the Prêt à Porter Paris fair in September of last year, when 1001 Retalhos participated in the exhibition in the So Ethnic show, directed towards social and environmentally correct products.

1001 Retalhos' participation was organized by ABIT, through Texbrasil, a program developed in partnership with Apex-Brasil.

Recognition for its work guaranteed its presence on the Prêt à Porter fashion catwalks and caught the attention of journalists from Arpel magazine, considered the world's accessories bible, which published a page in edition 173 commenting on 1001 Retalhos' products.

It was through the magazine that Japan contacted the factory demonstrating interest in the handbags.

During this period, the Sanyei Group bought two showcases and there was an intense exchange of information and details to satisfy the Japanese market.

Sanyei was founded in 1946 and it is present in 14 countries. It stands out due to its search for differentiated and quality products in the world.

Over the past 12 months, 1001 Retalhos has exported to more than 10 countries, to storeowners on different continents. Paris currently has four points-of-sale. Clients in Greece, Italy, Portugal, Australia and Uruguay also work with the brand.

1001 Retalhos is a craft textile apparel company that has been standing out in the handbag fashion segment.

The brand formed a partnership with São Paulo Alpargatas, manufacturer of the Locomotiva tarp. The result is a differentiated product, and that is why it is becoming a reference in the market.

Brazilian Textile and Apparel Industry Association


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