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Brown Shoe to develop Gretta Footwear collection

22
May '08
Brown Shoe Company Inc is introducing its newest licensed footwear collection GRETTA, a collaboration with style and beauty expert and television personality Gretta Monahan.

A weekly staple on The Rachael Ray Show, Monahan was recently named as the new co-host of Bravo network's Tim Gunn's Guide to Style.

Gretta footwear captures the unique fashion perspective inherent in Monahan's dual role of Gretta Luxe luxury boutique owner, which takes her to the front row of European designer runway shows and the ateliers of the designers themselves, and provider of real-world style counsel to women across the U.S. through regular appearances on The Rachael Ray Show.

The premiere line of 12 styles of sandals, heels and ballet flats emphasizes trend-right styling like cone heels and peep toes, and comfort features such as soft, flexible materials and insole padding.

Each shoe features signature elements selected by Gretta, including a pink-painted bottom made from a special component that prevents scuffing, and metallic hardware embossed with a "G." Monahan appeared live on QVC in May to introduce the spring/summer 2008 shoes, and sold out eight of the nine styles during the one-hour debut.

"While working with Brown Shoe designers to develop the collection, I had one clear focus - fashion that works in real life. My philosophy is that every woman wants to be fashionable, no matter her lifestyle needs or what she is willing to spend," said Monahan.


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