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Top jeweller receives vendor of year award from JCPenney

22
May '08
Fine jewelry manufacturer Andin International, the parent company of Jewelry.com, announced that it has received the Vendor of the Year Award, Jewelry Division, from JCPenney.

The award was presented at JCPenney Supplier's Summit, held at the company's headquarters in Plano, Texas, on May 14th, 2008.

This is the second time in three years that JCPenney has honored Andin for its excellence. In 2006 Andin was named Vendor of the Year, Jewelry Division for introducing Circle Pendants to JCPenney.

Presenting the award to Ofer Azrielant, Andin/Jewelry.com CEO and Scott Lyle, Andin Vice President of Sales - Beryl Raff, JCPenney's Executive Vice President and General Merchandise Manager for Jewelry, highlighted Andin's role as a key player and initiator in fashion-forward fine jewelry merchandise.

"Andin provided JCPenney with a 14 karat initiative in all categories called 'Classique.' Andin also played a pivotal role in JCPenney Color Diamonds initiative, which included: Black, Champagne, and Multi (Black, Champagne and White combined)."

She also noted the company's central role in refreshing JCPenney's basic pearl strand business, along with the leadership stance Andin took in reacting to and helping to formulate a solution to the Blue Topaz issue in late 2007.

"Combining an innovative marketing edge with an awareness of new style trends and competitive pricing enables us to maintain the excellent relationship we have with our retail partners like JCPenney," said Mr. Azrielant.

Founded in 2001 as a one-stop jewelry resource for consumers, Jewelry.com is one of the most visited websites for jewelry and information, with over 43 million individual visitors annually.

The company's unique marketing platform connects jewelry shoppers with national, multi-channel jewelry retailers, which include: Gordon's Jewelers, Helzberg, JCPenney, Macy's, Sears, Kay Jewelers and Zales, representing over 5,500 individual storefronts.

Jewelry.com


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