Home / Knowledge / News / Fashion / Star designer Rodriguez signs exclusive agreement with Cherokee
Star designer Rodriguez signs exclusive agreement with Cherokee
May '08
Cherokee Inc announced that it has signed an exclusive brand representation agreement with award-winning fashion designer David Rodriguez.

Extraordinary style, focus and work ethic defines designer David Rodriguez, who is emerging as one of America's brightest stars in the fashion world. Rodriguez has received well-deserved recognition from the fashion industry, winning major awards and nominations, including: the Moet and Chandon Designer Debut award, the MODA award for Hispanic Designer of the Year, the Gold Coast Award, the Fashion Group International Rising Star Award, and the Smithsonian Latino Center Legacy Award.

Combining his unique use of fine fabrics and styling to complement feminine curves, David Rodriguez has become a favorite among Hollywood celebrities, who rely upon his designs to make a major impact at red carpet events.

"We chose to collaborate with Cherokee based on the successful partnerships they've engineered with leading designers and premier retailers in the United States, including TJX Co., Target and Wal-Mart," said Brandon Houchins, President, J.C. SOHO, LLC.

"We are excited to partner with David and help him bring his vision of reaching a broader consumer base to life," said Shelly Marchetti, Business Development Director at Cherokee.

"We believe David Rodriguez's unique design approach, coupled with a retailer's cost effective sourcing ability, creates a formula for success," said Larry Sass, ExecutiveVice President at Cherokee. "We look forward to expanding this talent."

Cherokee Inc

Must ReadView All

Sri Lanka reduces VAT on imported fabric to 5%

Textiles | On 24th Sep 2018

Sri Lanka reduces VAT on imported fabric to 5%

Considering the requests made by the stakeholders in the fabric...

E-com firms in India to deduct 1% TCS under GST from Oct 1

Apparel/Garments | On 24th Sep 2018

E-com firms in India to deduct 1% TCS under GST from Oct 1

E-commerce companies in India will have to deduct 1 per cent tax...

Courtesy: Andritz

Textiles | On 24th Sep 2018

'Strength of economy, demographics drive nonwovens demand'

The strength of the economy and demographic trends are the main...

Interviews View All

Headhonchos, Indian fashion industry

Indian fashion industry

Organic the first choice of any environment-conscious person

Veronique Lee, Modavanti

Veronique Lee

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Pratik Bachkaniwala, Palod Himson Machines

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up



Italtex is a leading studio publishing fabric trend-books since 1959....

Karen Lou,

Karen Lou

Australia-based Sunseeker has been creating swimwear since 1970. Sunseeker ...

Umang Banthia,

Umang Banthia

Established in 2005, SL Banthia Textiles manufactures coated fabrics....

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

S Ziya Gumuser, Teknomelt

S Ziya Gumuser

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search