Beauty & Wellness expo concludes on an exuberant note

22 May '08

3 min read

The twin exhibitions Beauty world Middle East and Wellness & Spas Middle East concluded on May 20. It showcased the latest trends in cosmetics, fragrances and skin care products as well as spa, fitness and wellness products at the Dubai International Convention and Exhibition Centre. International spa and healthcare tourism destinations were also promoted alongside fitness equipment.

“Now in its 13th year, the 2008 edition of the Beautyworld Middle East marked it amongst the top 5 exhibitions in the world, for the beauty, cosmetics, and personal care industry." said Eckhard Pruy, CEO of Epoc Messe Frankfurt GmbH, organizers of the twin shows.

“Beautyworld Middle East and Wellness & Spas Middle East, registered an increase of 38% in trade visitors this year. The exhibitions attracted 850 exhibitors representing 1,650 brands from 50 countries. In addition 31 country pavilions exhibited this year reaffirming Beautyworld and Wellness & Spas role as the biggest and most authoritative show of its kind in the Middle East region,” added Mr. Pruy.

“The Middle East cosmetics and personal care sector has grown 12% annually over the past three years, with revenues of AED 7.70 billion (US$2.1 billion) in 2007,” said Mr. Pruy, “The figures show Middle East society puts a premium on appearance, skin care, beauty and grooming, areas that are increasingly important concern of both women and men.

“In fact, the consumption of cosmetics and perfumes in the region is ranked among the highest per capita worldwide,” said Andrea Werner, Senior Show Manager of Beautyworld Middle East. “An added feature of this year's exhibition aside from the very popular Walk of Beauty competition and nail competition were the two seminars on organic and natural cosmetics and Halal cosmetics, an increasingly growing sector worldwide.

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