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“Super Transpiration” footwear from Geox
26 May '08
2 min read
The Italian pay off 'Sport cherespira', meaning 'Sport that breathes', is a simple slogan with immediate impact, sowing our seeds in a new market and marking the start of a new era”.
The sports shoe sector accounts for about 50% of world footwear expenditure: an enormous market for Geox, a specialist in the patenting of comfort and urban items.
Thanks to the new NET System, Geox has the chance to offer a revolutionary product to a new consumer target. The Geox Sport collection is distributed in Italy in all Geox Shops and in selected multi brand stores; overseas only in Geox Shops.
The sports shoe sector accounts for about 50% of world footwear expenditure: an enormous market for Geox, a specialist in the patenting of comfort and urban items.
Thanks to the new NET System, Geox has the chance to offer a revolutionary product to a new consumer target. The Geox Sport collection is distributed in Italy in all Geox Shops and in selected multi brand stores; overseas only in Geox Shops.
Geox
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