Novori & Zalemark create brand strategy with new revenue streams
27 May '08
3 min read
Together, we are committed to setting very aggressive financial targets because of the consumer metrics that exist in the companies. We believe the synergies combined by both companies will become a significant driver of our revenue growth, while enhancing shareholder value."
Mark Neild, Novori CFO, said, "We view this merger not only as an exciting next step for Novori, but as a revolutionary step that dramatically amplifies the paramount character of Novori.
While Novori will actively continue as a leading online retailer of high quality diamonds and fine jewelry, we will now also become a leader in the brand jewelry industry with licensing for established brand names such as Badgley Mischka, ESQ, Demeter and Seventeen.
We will develop and manage the official jewelry websites for these major brands utilizing our existing online strengths and technologies to drive online sales for those brands. Simultaneously, we will be distributing these brand products through over a thousand brick and mortar retail locations throughout the country giving us a major revenue stream."