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Parlux to launch Queen Latifah fragrance in fall 2009

03
Jun '08
Parlux Fragrances Inc announced the signing of a global licensing agreement to launch the first fragrance from pop culture icon, Queen Latifah.

The fragrance, the first from this charismatic and curvaceous award-winning rapper, actress and singer, will debut Fall 2009, in the U.S., with an international roll-out shortly thereafter.

According to Queen Latifah, "For me, beauty really does start on the inside. It's like a state of mind, a state of love if you will. So I see fragrance as just a natural expression of this state of love: scent expresses a woman's confidence and sensuality; it's how she embraces her body, her mind and her strength."

"Queen Latifah exudes a radiant confidence and inimitable style," Neil J. Katz, Chairman and CEO of Parlux Fragrances, Inc., observes. "Individuals of all ages and races connect with her compelling charisma and her compassion. Every woman is a Queen in Latifah's world.

With that sense of empowerment in mind, the fragrance we will create together is, naturally, going to express not simply beauty and sensuality but inner strength and an exuberant sense of confidence."

Parlux Fragrances Inc


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