• Linkdin

Wedding industry is growing at an exponential rate

05 Jun '08
4 min read

The largest bridal exhibition in the region experienced its most successful year yet, welcoming more than 30,000 visitors. Visitors flocked to take in the weird and wonderful – fake nails made from gold and platinum, glittered with diamonds – sitting alongside the more traditional and elegant such as the fashion creations from Elie Saab, Ungaro and Valentino flown in from Europe.

“Our exhibitors reported strong sales from Dubai, and its sister show in Abu Dhabi in February,” said Daphne Cota, Exhibition Manager for The Bride Show. “This research is incredibly welcoming but surprising given the state of the global economy. It goes to show that once again, Dubai, and the UAE as a whole, is bucking the trend, emerging as a market leader in one of the most lucrative industries in the world.”

The four-day extravaganza in Dubai hosted the largest fashion event in the UAE, the only event of its kind open to the public, with more than 20 fashion shows from renowned design houses such as Manish Malhotra, Salma Khan and Rahmanian Haute Couture. Rapturous applause echoed around the Dubai International Exhibition Centre as the latest collections were sashayed down the catwalk for Amato, Tijan Trading and Swarovski Middle East.

Exhibitors at The Bride Show Abu Dhabi and The Bride Show Dubai welcomed high footfall and strong sales as brides-to-be, friends and family splashed their cash on high end purchases such as diamonds, flowers and wellbeing spa packages.

IIR Middle East is already preparing for next year's events. The Bride Show Abu Dhabi takes place from 21-24 January, 2009 at the Abu Dhabi National Exhibition Centre, while The Bride Show Dubai, which will also feature Bride Home and Women's Healthcare, takes place at Dubai International Exhibition Centre from 8-11 April, 2009.

The Bride Show Dubai

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