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Portero sets the standard in Online Marketplace for authentication
06
Jun '08
A growing number of U.S. and European court cases regarding the sale of counterfeit luxury products has brought attention to the very real problem consumers face when purchasing online.

Portero.com, one of the only online auction marketplaces that authenticates branded luxury products, estimates that as much as $15 billion, or ten percent of the branded luxury goods sold globally, are counterfeit.

The verdict handed down by a French court ruled that eBay sold counterfeit items and is therefore liable for damages to French luxury group Hermes.

This is the first verdict in a series of lawsuits brought against eBay by such iconic brands as Christian Dior Couture, Louis Vuitton and Tiffany & Co.

"Every luxury brand has an obligation to protect consumers against counterfeits of its merchandise, and consumers should make every effort to ensure that the branded luxury goods they purchase online or through any other distribution channel are legitimate," says Milton Pedraza of the Luxury Institute.

"Portero's authentication model is a necessity in order to protect both consumers and manufacturers from being victimized by counterfeit merchandise."

Unlike eBay and many other online sites, Portero.com sets the standard in the online marketplace for the authentication of the branded luxury products featured on its site.

In addition, Portero provides consumers with objective condition assessments for the goods featured, aswell as unique and constantly changing brands, edited merchandise and dedicated customer support specialists.

Says Portero Founder and CEO Michael Sheldon, "Since I founded Portero in 2004, we have implemented the most stringent authentication standards in the online marketplace.

I believe the tremendous success we have achieved to date, and the fact that we have tripled our sales in the last 12 months, result from our unwavering commitment to these standards and the trust consumers place in Portero."

Portero.com


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