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Lee National Denim Day donations cross $60mn mark

Oct '05
Lee Jeans presented the Susan G. Komen Breast Cancer Foundation with a check for $8 million. The funds were raised by Americans nationwide who wore jeans to work in exchange for a $5 donation to the fight against breast cancer.

Approximately 29,000 companies -- a program record -- registered to participate in the largest single-day fundraiser for breast cancer. The 10-year total raised by Lee National Denim Day reached more than $60 million. All donations go directly to the Komen Foundation for breast cancer research, education, screening and treatment programs.

At Lee Jeans' headquarters, actors James Denton and Ricardo Antonio Chavira, the 2005 spokespeople for Lee National Denim Day, joined representatives of Lee Jeans and the Komen Foundation in celebrating this fundraising milestone with employees.

Nancy Brinker, founder of the Komen Foundation, accepted a check on behalf of the organization. Across the country, participating companies and organizations hosted similar celebrations, often recognizing breast cancer survivors and remembering those who have lost their battle with the disease.

'Today marks a significant milestone for Lee National Denim Day and the fight against breast cancer,' said Kathy Collins, Lee Jeans Vice President of marketing communications. 'In 10 years, Lee National Denim Day has generated $60 million and has opened the lines of communication about a disease that is still diagnosed in more than 200,000 women each year. They will continue this fight against breast cancer until a cure is found.'

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