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Damas Cut makes its international debut In Dubai
09 Jun '08
4 min read
Damas Cut is set apart from other square-shaped diamonds due to the symmetry and angle of its facets that maximise light reflection.
The premium diamond brand was created by Damas in partnership with Kristall, a leader in the global diamond industry with headquarters in Russia.
Smolensk Kristall's Russian make is renowned in diamond markets across the globe for the exceptional fire and brilliance it brings to the stone.
Damas Cut stands unique with each stone engraved with a 'd' found in the girdle, depicting the Damas trademark of excellence and laser-inscribed with a serial number to verify authenticity.
The brand's adherence to the highest standard of quality is backed by the Dubai-based International Diamond Laboratories (IDL) – a prestigious organisation in the field of natural diamonds certification.
Peter Meeus, Chief Executive Officer of IDL, remarked, “Damas Cut meets all criteria we have set for fine diamonds in terms of carat, colour, clarity and cut.
Diamond certificates are becoming increasingly significant in the industry as they generate greater confidence in the product.
Consumers are becoming more conscious of the quality of items they buy and as such, quality gems and jewellery now come with gemological reports as is the case of Damas Cut.”
Abdullah concludes, “I am pleased to announce that as a way of introducing Damas Cut to our clients, we are launching an exclusive jewellery collection featuring the diamond brand.
Crafted in 18k white gold, each jewel accentuates the beauty and precision of each signature diamond. We are confident that our first collection featuring Damas Cut will not disappoint even the most discriminating diamond lover.”
Damas Cut jewellery collection is now available at Damas Les Exclusives Boutiques in Burj Al Arab, Wafi, Emirates Towers, Mall of the Emirates; as well as Damas 18kt shops in Le Royal Meridien Hotel Jumeirah, Deira City Centre, Deira Gold Souq, Sharjah Central Souq and Marina Mall in Abu Dhabi.
The premium diamond brand was created by Damas in partnership with Kristall, a leader in the global diamond industry with headquarters in Russia.
Smolensk Kristall's Russian make is renowned in diamond markets across the globe for the exceptional fire and brilliance it brings to the stone.
Damas Cut stands unique with each stone engraved with a 'd' found in the girdle, depicting the Damas trademark of excellence and laser-inscribed with a serial number to verify authenticity.
The brand's adherence to the highest standard of quality is backed by the Dubai-based International Diamond Laboratories (IDL) – a prestigious organisation in the field of natural diamonds certification.
Peter Meeus, Chief Executive Officer of IDL, remarked, “Damas Cut meets all criteria we have set for fine diamonds in terms of carat, colour, clarity and cut.
Diamond certificates are becoming increasingly significant in the industry as they generate greater confidence in the product.
Consumers are becoming more conscious of the quality of items they buy and as such, quality gems and jewellery now come with gemological reports as is the case of Damas Cut.”
Abdullah concludes, “I am pleased to announce that as a way of introducing Damas Cut to our clients, we are launching an exclusive jewellery collection featuring the diamond brand.
Crafted in 18k white gold, each jewel accentuates the beauty and precision of each signature diamond. We are confident that our first collection featuring Damas Cut will not disappoint even the most discriminating diamond lover.”
Damas Cut jewellery collection is now available at Damas Les Exclusives Boutiques in Burj Al Arab, Wafi, Emirates Towers, Mall of the Emirates; as well as Damas 18kt shops in Le Royal Meridien Hotel Jumeirah, Deira City Centre, Deira Gold Souq, Sharjah Central Souq and Marina Mall in Abu Dhabi.
Damas Jewellery LLC
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