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Sports Source – a platform for sports-inspired lifestyle
Jun '08
Messe München GmbH has developed a new concept for its summer events in the area of sporting goods/sportstyle to do justice to the far-reaching changes in the summer sports market.

Two changes are characterizing the industry: on one hand, strong segmentation in individual areas such as running, outdoor, canoe/kayaking, sourcing, etc with their own actors, order periods, industry demands as well as lifestyles, and on the other hand rapidly progressing internationalization, "We as Messe München work closely with the sporting goods and sportstyle industries to detect developments at an early stage and consider them in our offers.

The industry has confirmed to us in numerous discussions with exhibitors and retailers that the need for platforms in the summer remains substantial.

As we have done for more than 35 years, we are also considering the new developments in the market now and will provide customized offers for the respective segments in the industry.

In agreement with the purchasing associations Intersport and Sport 2000 as well as the industry associations World Federation of the Sporting Goods Industry (WFSGI), German Association of the Sporting Goods Industry (BSI) and Association of German Sporting Goods Retailers (VDS), we consequently decided to suspend ispo summer with its very wide range of offers until further notice. But there will still be summer platforms of Messe München for the sporting goods industry.

With the Running Order Show and Sports Source Europe, we are already providing concepts in the summer 2008, which are customized to meet the specific requirements of these segments," Manfred Wutzlhofer, Chief Executive Officer of Messe München, stated.

Running Order Show will be the first B2B event for the Running segment in Europe. Messe München is holding the Running Order Show in the M,O,C, Munich Order Center from June 29 till July 1, 2008.

"With that, we are providing the sole B2B platform in Europe for the running segment, which is the driving force of sporting goods retail sales with approx. 20 percent of sales," Tobias Gröber, Head of ispo Group, explained.

The trade fair will be held in collaboration with the LEX Group, the leading retailers' association for running and walking. "We are looking forward to working together with Messe München.

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