Interviews
Footwear veteran Mr B.D Nathani joins Vi-Ga Company
10 Jun '08
4 min read
• Launched sports footwear brand LOTTO successfully in January, 2005.
• Instrumental in signing SANIA MIRZA as the Brand Ambassador. Within a short period of 8 months LOTTO penetrated deeply all over India in TRADE, KFA'S (Bata, Planet sports, Royal Sporting House, Life Style, Metro, Regal etc.
• Opened an efficient distribution network in all the 22 states through appointment of location specific distributors. Opened 6 Exclusive LOTTO stores in grand malls & high street.
• Within eight months business generated for LOTTO exceeded 10 Crores, rare for any sports brand in India in the 1St year of operation
• Launched Disney Footwear in Jan 2005 & within eight months opened 300 retail doors all across India. Tied up with all major KFA'S like life style, Shoppers stop, central ,metro, regal, loft etc. Achieved turnover of more than 3.5Crs. exceeding sale of 1,00,000 Pairs.
Said Mr. Vinayak Mahatani, CEO, Vi-Ga "We incorporate the best management practices of transparency, integrity and systematically professional methods of operation. Infact, we imbibe the best of the west and infuse it with our own great Indian traditions. I am very happy to welcome the most experienced professional, Mr. B.D Nathani in the Vi-Ga family".
The Footwear & Apparel industry is going through a sea change. Companies that are constantly innovating, and redefining the way, in which Footwears are made and marketed, are the only leaders in the field. Vi-Ga has taken this path to heart. Mr Vinayak Mahtani (MD of Vi-Ga) vision, has always been to create the most vibrant and professional footwear company in India and to grow to become a well known footwear brand.
Vi-Ga is a German Organisation incorporated in 1986 ventured into India on 1st April 2005 in New Delhi. Vi-Ga Opened its 1st store on 5th October at Central Market, Lajpat Nagar, New Delhi with the company motto being " Good Shoes Better Prices'', Vi-Ga is targeting the mid segment of society & believe in providing footwear for the whole family.
• Instrumental in signing SANIA MIRZA as the Brand Ambassador. Within a short period of 8 months LOTTO penetrated deeply all over India in TRADE, KFA'S (Bata, Planet sports, Royal Sporting House, Life Style, Metro, Regal etc.
• Opened an efficient distribution network in all the 22 states through appointment of location specific distributors. Opened 6 Exclusive LOTTO stores in grand malls & high street.
• Within eight months business generated for LOTTO exceeded 10 Crores, rare for any sports brand in India in the 1St year of operation
• Launched Disney Footwear in Jan 2005 & within eight months opened 300 retail doors all across India. Tied up with all major KFA'S like life style, Shoppers stop, central ,metro, regal, loft etc. Achieved turnover of more than 3.5Crs. exceeding sale of 1,00,000 Pairs.
Said Mr. Vinayak Mahatani, CEO, Vi-Ga "We incorporate the best management practices of transparency, integrity and systematically professional methods of operation. Infact, we imbibe the best of the west and infuse it with our own great Indian traditions. I am very happy to welcome the most experienced professional, Mr. B.D Nathani in the Vi-Ga family".
The Footwear & Apparel industry is going through a sea change. Companies that are constantly innovating, and redefining the way, in which Footwears are made and marketed, are the only leaders in the field. Vi-Ga has taken this path to heart. Mr Vinayak Mahtani (MD of Vi-Ga) vision, has always been to create the most vibrant and professional footwear company in India and to grow to become a well known footwear brand.
Vi-Ga is a German Organisation incorporated in 1986 ventured into India on 1st April 2005 in New Delhi. Vi-Ga Opened its 1st store on 5th October at Central Market, Lajpat Nagar, New Delhi with the company motto being " Good Shoes Better Prices'', Vi-Ga is targeting the mid segment of society & believe in providing footwear for the whole family.
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