New Reebok website goes online

13 Jun '08

3 min read

Catherine Thomason, Reebok's head of digital commerce explains, "We have seen a significant increase and are finding that more people are buying multiple items - the key drivers for which are three-fold.

The merchandising is managed entirely in-house, which means we are able to display the entire breadth of our product range, the "you may also like" (or cross sell / up sell) option introduces new and complementary products and we have a cleaner, simpler check-out process specifically designed with our current consumer in mind."

"We wanted to make the online shopping experience as fun and painless as it is in a bricks-and-mortar store and we have ensured the Reebok.com store is as akin to shopping in a real store as possible.

The experience is managed by allowing shoppers to have a visual cart alongside them at all times, a one page check-out experience and product interactivity – both through the site and with their mobile phone," concludes Thomason.

The new Reebok.com website is unique in the athletic footwear and apparel industry, in that it delivers an intuitive consumer journey between brand and product whilst driving sales both off and online.

At every touch point on the Reebok.com website, consumers will have the opportunity to view more information about a particular product, add it to their shopping cart, locate it in a retail store or send to their mobile phone- which in turn also begins to build a customised WAP site for their mobile phone.

Reebok International

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