Madura Garments brings international brand ESPRIT to India

10 Oct '05

4 min read

ESPRIT is listed on the Hong Kong and London Stock Exchanges and is a constituent stock of the Hang Seng Index, MSCI Hong Kong Index, FTSE All-World Index for Hong Kong, S&P/HKEx Large Cap Index and S&P Asia 50 Index.

After experiencing tremendous success in Europe, Asia Pacific and the US, ESPRIT Holdings Ltd sees a great future in emerging markets like China and India. It already has a No. 1 rank in China with retail outlets, India being the next.

With the launch of ESPRIT, Madura Garments aims to upgrade the retail standard in India. 'They are aiming at the key segments of womenswear, premium relaxed clothes and accessories, which will add to the flavor in premium retail business,' says
Hemchandra Javeri, President, Madura Garments. 'They want to provide an international shopping experience to discerning and well heeled Indian consumers,' he adds.

Thomas Grote, Group COO, Esprit, says, 'ESPRIT is always looking for new markets for its expansion. They at ESPRIT are very excited about this new partnership with Madura Garments.' Stating that the company's focus is on the product quality and price/ performance ratio, Grote further explains, 'They live up to their customers' expectations by providing truly international retailing standards.'

All merchandise planning, store design, retail operations and customer service policies are as per the ESPRIT Global Systems with 100 percent of the merchandise being imported into India. Efforts are being made to provide the same global shopping experience to all customers of the brand in India with respect to merchandise and retail ambience.

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