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Hearts On Fire opens its first US retail store

Jun '08
The Hearts On Fire Company (HOF), the pre-eminent consumer brand in the fine diamond jewelry business, announced the opening of the first Hearts On Fire retail store in the U.S. at the Shoppes at the Water Club, the Borgata's new premium hotel in Atlantic City.

The store, which will be owned by Hearts On Fire's longtime retail partners Harvey and Madalyn Rovinsky of Bernie Robbins Fine Jewelry, will officially open on June 26, 2008 and offer a full assortment of Hearts On Fire diamond jewelry, from bridal, to fashion jewelry and couture.

Modeled after Hearts On Fire's stores in Asia, the new Water Club location exudes a modern elegance and is designed to highlight the intensity of Hearts On Fire's extraordinary diamonds.

Hearts On Fire diamonds, which are cut at 100x magnification, or 10x the industry standard, shine more brilliantly than any other diamond of comparable color, clarity and carat weight.

The name Hearts On Fire, is derived from eight identical hearts that are revealed when peering through a scope, a natural phenomenon of a perfectly cut diamond.

"We are thrilled to be opening our first U.S. retail store as our next phase of building the Hearts On Fire brand," said Mark Israel, President of Hearts On Fire.

"With the store owned by longtime retail partner Bernie Robbins, combined with the Water Club's high traffic, prominent location, we believe this is the perfect opportunity to show customers the breadth of the Hearts On Fire brand."

"We are proud to partner with Glenn and Susan Rothman, CEO and Principal of Hearts On Fire, to bring the first North American store to the Shoppes at the Water Club," states Harvey Rovinsky. "This is an amazing location to continue to build our brand and that of Hearts On Fire."

Over the past decade, Hearts On Fire has brought renewed passion and energy to the jewelry industry through the performance of its perfectly cut diamonds and unique relationships with its retail partners.

As a result, the company has achieved an 11-year compounded annual growth rate of 30%, through its presence in 31 countries, selling through 750 independent retailers worldwide, with 7 stores in Asia.

Hearts On Fire diamonds are hand-cut by master craftsmen, of which there are only 400 artisans worldwide qualified to cut a diamond to meet the HOF standard.

Only 1% of the world's rough diamonds are pure enough to become Hearts On Fire, as only nature's finest diamond crystals can be cut into this premium diamond.

Each Hearts On Fire round, brilliant diamond displays a perfectly formed symmetrical fire-burst when viewed from the top, and a perfect ring of eight hearts when viewed from the bottom. The Dream diamond is a modified square diamond, whose bottom facets display the same perfect ring of hearts.

Hearts On Fire, The Shoppes at The Water Club, 1 Renaissance Way, Atlantic City, NJ 08401.

The Hearts On Fire Company

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