TWF to be launched in January 2009

21 Jun '08

3 min read

Reed Exhibitions Japan has announced the launch of a brand new show dedicated entirely to watches early next year. This decision was made based on the success of “Watch World”, a watch zone which was newly created for last year's International Jewellery Tokyo (IJT), Japan's largest jewellery fair, to accommodate the needs of the growing Japanese watch market.

At the previous Watch World, many exhibitors reported great results through successful business onsite. Overseas exhibitors were able to take advantage of this opportunity to launch new watch brands in the Japanese and Asian markets, and to meet with new candidates for their distributors and agents, while domestic exhibitors worked on retail development.

Reflecting all positive feedback and requests from exhibitors and buyers, Reed Exhibitions Japan decided on the launch of a greatly aspired watch show, named Tokyo International Watch Fair, or TWF, which will be held concurrently with IJT2009 from January 21 to 24, 2009 at Tokyo Big Sight. TWF will feature a wide collection of high-end watches, jewellery watches, clocks, and all other watch related products and services from around the world.

Anticipated Success of TWF:
With the show being in Asia's most fashion-conscious and trend-setting city of Tokyo which boasts one of the largest watch markets in the world, TWF promises to be a great success from its very first show. The fact that Japan is the world's 2nd largest consuming market of watches attracts great attention from overseas watch manufacturers hoping to expand business in this market.

At the same time, Japanese wholesalers and importers eagerly anticipate this opportunity as a great chance to meet directly with overseas watch manufacturers and source a wide range of watches from them without traveling.

Japan's Growing Watch Market:
With the consumers enjoying affluent and stylish lifestyles, Japan enjoys one of the world's leading watch markets. According to Yano Research Institute, Japan has annual retail sales of 6.3 billion USD which is forecasted to grow to 6.8 billion by the year 2010. Of those sales figure, over 80% are import products which show steady growth each year.

This trend can also be seen in nearby Asian countries, where strong growth and demand in watches have been reported. Also, as Tokyo has an established image as Asia's trend-setter, TWF expects to attract many Asian buyers to the show, and will provide an ideal venue for international watch companies to expand their business in Japan and Asia.

To be Asia's Leading Watch Show in 2013:
Reed Exhibitions Japan organises 38 huge scale trade shows a year, including Japan's largest international jewellery trade show IJT, which had 1,650 exhibitors and 38,000 visitors from around the world in 2008.

It showed continuous expansion in size and will be celebrating its 20 years of success in 2009. Based on the experience of organizing such successful shows, Reed Exhibitions Japan expects TWF to grow to be Asia's largest watch trade show over the next 5 years with 600 leading watch companies participating from around the world.

Acceptance for Space Booking Begins:
TWF Show Management has begun the recruiting of exhibitors for TWF since early May, and already many applications and inquiries have poured in regarding participation. As space is limited and TWF expects all booths to be fully booked early, Show Management advises those interested in joining to contact for space booking or to receive detailed information on exhibiting now.

Reed Exhibitions Japan Ltd

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