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Fila steps in domestic market
24
Jun '08
Fila, one of the largest Italian sportswear manufacturer has now entered lucrative Vietnamese market. The latest range of products that include shoes and apparels will be showcased with the help of domestic distributor, Sang Company.

Fila has already made its mark in international markets including US, UK, France and China. The Italian brand is extremely popular in Vietnam also as customers previously bought products that were imported via China.

After looking at the popularity Fila had among footwear lovers in Vietnam, the company decided to enter the profitable domestic market in a big way.

Other sportswear brands that have made their presence in the Vietnamese market include Adidas, Nike and Puma.

Fibre2fashion News Desk - Vietnam


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