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'Vultures' campaign kicks off

26
Jun '08
This week DDB unveil their new campaign for the Harvey Nichols Summer Sale.

The campaign takes a wry look at the predatory nature of sale shopping featuring live vultures diving in to capture the most coveted designer sale items.

Beautifully shot by Karena Perronet-Miller, three stunning images comprise the campaign that features a vulture prying a gorgeous red Galliano dress away, two vultures fighting over a sexy red leather DSquared jacket, and the majestic wing span of a vulture swooping down on this season's hottest bright red Alexander McQueen heels.

Julia Bowe, Marketing Director at Harvey Nichols, comments, "This campaign positions Harvey Nichols as the ultimate sale destination with the most fabulous items being circled by vultures ready to swoop down onto the lavish bargains.

It depicts the nature of vultures being protective over the most desirable items and exaggerates how covetable each item in the Harvey Nichols sale is."

The 'Vultures' campaign will appear in national and regional press titles. Credits
- Project name: 'Vultures' Sale campaign
- Client: Julia Bowe, Marketing Director; Shona Campbell,
Advertising and Promotions Manager; Mimi Morrish, Marketing Officer
- Brief: This summer's freshest and most coveted sale
- Creative agency: DDB London.

DDB London


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