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Nickelodeon's 'Dora the explorer' inspiration for an apparel line

Jun '08
Nickelodeon and Viacom Consumer Products (NVCP) and Corinne Cobson, one of France's most renowned designers,
unveiled 'Dora par Corinne Cobson', an exclusive apparel line for mothers and daughters inspired by Nickelodeon's hit pre-school property, Dora the Explorer.

'Dora par Corinne Cobson' features trendy, fashion-forward items especially designed to equip pre-schoolers and their Mums for an overnight adventure away from home. The designer kit comprises a vanity case, toiletry bag and mother/daughter socks and night-shirts.

The wholly original design, conceived by Ms. Cobson, is a beautiful blend of pretty pink and the season's hottest black and gold colour palette, incorporating the outline of Dora's face as a subtle and elegant motif splashed across each item.

Ms. Cobson and Laurent Taieb, Vice President, NVCP France, collaborated with Nickelodeon licensees, TV Mania (night shirts), Alpa (case and bag) and Benjamin (socks), to realise her vision of creating a concept that captures the excitement and thrill of a childhood sleepover and a shared experience for Mums and daughters alike.

'My two daughters, like millions of little girls around the world, absolutely adore Dora the Explorer,' said Ms. Cobson. 'Dora embodies their burgeoning sense of adventure and learning and is the prefect friend to take along on a night away from home.

I wanted to create a line that combines a little girl's desire for independence with the reassuring presence of their Mum. The concept is my idea of a little girl's sleepover
'survival' kit with which she can explore the world and enjoy new adventures in chic, rock 'n' roll style.'

A limited edition of 'Dora par Corinne Cobson', a is currently available at the Corinne Cobson boutique in Paris, with a full line expected to launch at retail across France in Winter 2009.

Since launching in 2000, Dora the Explorer has become a truly global phenomenon, embraced by kids and parents alike. All around the world millions of little girls can be heard squealing 'we did it, we did it' with delight over and over again, and no where is this more true than in France where Dora remains the number one pre-school property with sales of more than 4.5 million books last year alone.

Parents recognised quickly the unique combination of Dora's play-to-learn philosophy, problem-solving, bilingual and educational attributes, while for kids she simply reflects their love of learning and their sense of adventure and exploration.

It is this trust and deep connection which drives Nickelodeon & Viacom Consumer Products to constantly seek out ways of creating fresh, new, innovative products which extends the Dora the Explorer experience.

'Dora par Corinne Cobson is a totally unique concept that perfectly incorporates the philosophy behind Dora the Explorer with the creativity and vision of one of France's leading fashion houses,' commented Jean-Philippe Randisi, Senior Vice President and Managing Director, Europe, Canada and Latin America, NVCP.

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