Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / JCP & Decree to offer sophisticated fashion line to young adults
JCP & Decree to offer sophisticated fashion line to young adults
27
Jun '08
In order to continue to offer an exciting & complete assortment for its teen and young adult customers, J. C. Penney Company Inc. announced the launch of private brand Decree in Juniors as well as exclusive brand American Living and national brand Whitetag in Young Men's.

Brand's launches are an integral part of the Company's strong assortment aimed at teens which also includes a new lifestyle merchandising initiative in its Juniors department and an enhanced store environment. As the No. 1 department store for teens in the mall, this strategy extends JCPenney's leadership position and creates an opportunity to further capture the loyalty of most discriminating, yet increasingly influential customers - teens.

"Teens have always been a cornerstone of our business and they are emerging as today's key influencers of purchase decisions made by their family," said Ken Hicks, president and chief merchandising officer for JCPenney. "Given the increasing importance of this segment, we're building on our strong relationship with teens by delivering a complete array of relevant lifestyle offerings and brands that are as diverse as the Juniors and Young Men's customers that we serve. JCPenney is the only destination where teens can find such a powerful range of offerings - from apparel, footwear and accessories to beauty with our Sephora inside JCPenney concept -- that enables them to create their own individual style at a smart price."

Decree - A New Private Brand for All-American Juniors
This Back-to-School season JCPenney will launch a new private brand Decree, adding to the Company's lifestyle offering in Juniors. This launch builds on the recent announcement of national brand Le Tigre - now available at JCPenney - and exclusive brand Fabulosity - also available to Juniors this Back-to-School season.

Designed, developed and sourced in-house, Decree will offer sophisticated apparel, accessories and footwear aimed at female teens and young adults. The all-American inspired brand will be premium denim driven, providing JCPenney's younger customers on-trend, relevant and authentic styles with superior quality and fit all at a smart price.

Exciting New Brands in Young Men's
The Young Men's department will also add two exciting new brands just in time for the Back-to-School season. American Living for Young Men,an exclusive brand developed by Global Brand Concepts, a division of Polo Ralph Lauren, will feature premium denim, signature polos, tees and fleece in classic, traditional styling. Joining the Young Men's best tier of national brands is Whitetag, an "urban rock" inspired collection. With a focus on premium denim the brand will offer trend right, art driven tees, woven shirts and fleece track jackets. Denim jeans from the collection will showcase the latest fits and finishes with superior quality and uncompromised attention to detail.


Must ReadView All

Courtesy: Asmara Group

Apparel/Garments | On 20th Sep 2018

Fragmented nature of Indian apparel sector major challenge

A major challenge for the Indian apparel sector is its fragmented...

Courtesy: Pexels

Textiles | On 20th Sep 2018

Risk to US consumers grows with tariff escalation: NRF

The US National Retail Federation (NRF) has expressed disappointment...

India's 2018-19 forward cotton export contract up by 100%

Textiles | On 20th Sep 2018

India's 2018-19 forward cotton export contract up by 100%

Rise in demand from China, lower domestic prices and depreciation of...

Interviews View All

Md Hanifur Rahman, Aman Group

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Binoy Ravjani, Hero's Fashion

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Manuj Terapanthi, Texaura

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Gagan Gulati,

Gagan Gulati

PG Silk Mills Private Limited had a humble start with a hand-dyeing unit....

John Kelley,

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

Pierre Wiertz talks about the vast world of sustainable nonwovens and...

Marcel Alberts, Eurofibers

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Davide Vigano, Sensoria

Davide Vigano
Sensoria

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search