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Beaute Boutique launches Italian perfume brand 'Arrogance'

Jun '08
India's Beaute Boutique, a large retail chain of stores of beauty and cosmetic products – presently having 5 outlets in Andhra Pradesh - has entered into a strategic alliance with the Milan, Italy based SCHIAPPARELLI PIKENZ S.p.A, which owns Italy's no 1 designer perfume brand ARROGANCE and is amongst the largest players in the perfumery, cosmetics and personal care products segments in Italy.

By virtue of this exclusive alliance, Beaute Boutique has just launched the Italian major's most successful "Arrogance" brand and its sub brands viz: Arrogance Man, Arrogance UMO, Arrogance Pour Femme in AP through all its retail outlets.

The range is available at its stores & counters at CMR Family Shopping Mall, R.C. Road & One Stores, A.S.Rao Nagar in Secunderabad, Chandana Brothers Shopping Mall, Opp: Judge Court at Vizag, Kalamandir in Disukhnagar & ALL Mart Cosmetic Stores, Opp:Reliance Tower, Madhapur, Hyderabad with many more to open up at strategic locations in the coming days.

Schiapparelli Pikenz S.p.A is a wholly owned subsidiary of Schiapparelli 1824 S.p.A, one of Italy's largest Fragrance and Cosmetics companies.

The group's principal activity is the creation, production and distribution of cosmetics and perfumes under brand names such as "Pikenz The First", "Arrogance" and many other well known brands.

Initially only the Arrogance range has been launched which includes Eau de Toilette Sprays, After Shave Sprays, Hair & Body Shampoos, Perfumed Body and Shower Gels, Deodorant sticks, Colognes in addition to Perfumes/Fragrances for Men & Women. The Arrogance range of fragrances and toiletries brings Italian attitude & style together with luxury & indulgence.

Says Zuhair Nabee, Managing Director, Beaute Boutique, "The organized Beauty Care products segment is growing at 15-18% annually but the market for imported premium /high end products is growing at over 35% annually and hence offers great scope for growth.

While a number of the world's big names in the Beauty Care segment already have a presence in India directly or indirectly, we know that there are many other equally good, renowned brands which are not available in India. We plan to tap the huge latent market for such products through similar exclusive tie-ups."

Beaute Boutique is India's first chain of a multi-brand super-speciality stores providing high quality complete beauty care solutions all under one roof.

This revolutionary new concept offers all Beauty Care solutions in the 5 categories of BEAUTY CARE products viz. Fragrances, Bath Luxuries, Colour Cosmetics, Skin Care and Hair Care.

Beaute Boutique

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