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Hollywood rising star Leslie joins Almay family

Jul '08
Revlon Inc announced that its Almay brand has signed one of Hollywood's rising stars, Leslie Bibb as its newest brand ambassador. Leslie joins Elaine Irwin-Mellencamp and Marina Theiss who currently represent Almay worldwide.

In her new role, Leslie will be the face of new and existing cosmetics collections and will appear in global multi-media campaigns that include television, print, in-store and internet placements.

“One of the entertainment industry's brightest young stars, Leslie will bring her classic beauty, ease and accessibility to a variety of different campaigns,” said David Kennedy, President and CEO of Revlon. “Her vivacious spirit is a perfect fit for the brand.”

"I am thrilled to be joining the Almay family,” said Leslie Bibb. “The Almay Woman is pure, fresh, and natural which is how I try to be everyday. It is a tremendous honor to be partnering with a brand which shares the same sensibilities on life and beauty.”

Leslie was discovered in 1990 on the Oprah Winfrey Show during a nationwide modeling search with the Elite Modeling Agency. After spending subsequent years modeling around the world, she began her acting career and has been featured in such hit television shows as ER and Popular.

Her notable film roles include the hits Talladega Nights: The Ballad of Ricky Bobby and most recently this summer's blockbuster, Iron Man. Her next film to hit theaters will be Confessions of a Shopaholic, based on the best selling book by Sophie Kinsella. Bibb is also an avid supporter of Friends of El Faro, a group of volunteers who raise money for children at the Casa Hogar Sion Orphanage in Mexico.

Revlon Inc

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