Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Soulja Boy to design Yums Shoes & Apparel line
Soulja Boy to design Yums Shoes & Apparel line
02
Jul '08
Collipark Music / Interscope Records and mega-trend-setting Atlanta rap artist Soulja Boy Tell'em, announce a multi-year sneaker and apparel contract with Yums Shoes that will tap into Soulja Boys Tell'em's growing influence as a top-selling artist.

This tier one endorsement allows the rapper, in conjunction with Yums' designer Tex, to design his own signature shoe within the Yums' Block Star line of sneakers, which uniquely emblazon the soles of each colorfully crafted shoe with graffiti art. Soulja Boy Tell'em and Tex will also design street-oriented apparel for Yums Shoes.

Soulja Boy Tell'em's Grammy-nominated Number 1 single "Crank That (Soulja Boy)," from his Platinum souljaboytellem.com CD, ignited an international hip-hop video and dance phenomenon in 2007 and 2008.

The song also created a digital download and ringtone frenzy worldwide, with over 3 million downloads of the song and ringtone to date, placing Soulja Boy Tell'em in the forefront of influence on trends and dress styles.

This unique coupling between Interscope Records, Soulja Boy Tell'em and Yums Shoes, with its "Block Star" line of boldly colored shoes and graffiti-influence, will utilize Interscope Records' strategic marketing muscle to reach a broader consumer spectrum.

Soulja Boy Tell'em joins forces with Yums "Supa Throwed" designer and legendary Dallas graffiti artist Tex (one of the founding members of Infinity Crew) and JP McDade, CEO of Yums Shoes.

Their successful collaboration has positioned Yums Shoes as THE sneaker of choice throughout the hip-hop nation. Tex says of the deal between Collipark Music / Interscope Records, Soulja Boy Tell'em and Yums Shoes: "This is a natural fit for Yums Shoes, Interscope and Soulja Boy Tell'em.

It clearly demonstrates how music and fashion blend together." McDade adds, "The shoes and clothing line allow the wearer to express his or her personality, because each shoe is an individual piece of art.

Soulja Boy Tell'em will be able to assist in designing shoes and apparel exactly the way he would want them to look. And with Interscope's considerable marketing savvy, we expect
this effort to be our biggest, most far-reaching yet."

Super producer Mr. Collipark, who appears on the video to "Crank That (Soulja Boy)," hints at bigger things to come for Soulja Boy Tell'em, adding, "We are very excited and have high expectations for this opportunity and future Soulja Boy Tell'em endeavors, including movies and television."

Steve Berman, President, Sales and Marketing, Interscope Geffen A&M, said of the agreement: "Soulja Boy Tell'em has a sense of cultural radar that's unrivaled.

He built his own brand and we were lucky enough to work with him to take it to the next level. Soulja Boy Tell'em's innate sense for what his fans want makes him the perfect artist to have a sneaker line. We're excited to partner with him on this."

Collipark Music / Interscope Records


Must ReadView All

Bangladesh demands better prices for garment items from US

Apparel/Garments | On 21st Sep 2018

Bangladesh demands better prices for garment items from US

Bangladesh sought better prices for its exports, especially garments, ...

Courtesy: EFI

Textiles | On 21st Sep 2018

Digital textile printing expected to grow at 20% CAGR

Digital textile printing is at this time about 3-4 per cent of all...

Courtesy:  Vishal Banik on Unsplash

Textiles | On 21st Sep 2018

Pakistan's textile exports up 3.72% in July-August 2018

The value of textile and garment exports from Pakistan increased 3.72 ...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

Angelina Francesca Cheang, MY ANJE

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Abhimanyu Singh Rathore & Barbara Anna Kosiorek, Kannbar

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Maya Simova,

Maya Simova

Inter Expo and Congress Center (IEC) is a prominent exhibition centre in...

Akshat Chaudhary,

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Dave Rousse, INDA

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search