Home / Knowledge / News / Fashion / Beijing adidas Brand Center – one roof for two brands!
Beijing adidas Brand Center – one roof for two brands!
04
Jul '08
adidas will open the world's largest adidas store – the “adidas Brand Center” – on July 5 in Beijing, the host city of this year's Olympic Games.

The first of its kind, the new adidas Brand Center will offer products from both adidas divisions - Sport Performance and Sport Style including Originals and Y-3 - under one roof.

With a size of 3,170m² the adidas Brand Center store occupies four floors inside the new Sanlitun Village Shopping Center.

“The opening of the world's first adidas Brand Center is another milestone in securing market leadership in China, one of the world's most important markets for the adidas brand,” said Erich Stamminger, President of the adidas brand.

“The Beijing adidas Brand Center will serve as a role model for our concept stores in key metropolitan cities around the world.”

The adidas Brand Center features a range of unique interactive elements that will provide consumers with a special retail experience.

The range of innovative and exciting experience zones includes miCoach Core Skills, the recently launched mi Originals, mi adidas, a juice bar, a dedicated 'Urban' area for pop-up exhibitions and events, a basketball court on the rooftop, a Concierge Desk and a kids' interactive zone where younger adidas fans can experience the enjoyment of playing sports.

The miCoach Core Skills is an interactive zone where consumers can utilize adidas technologies that are normally only available in professional level sports facilities to personalize and enhance their sports training, performance and style.

In the 'Urban' area trends, ideas and events in art, music and culture, as well as the latest and most innovative concepts from the adidas brand itself will be showcased.

At the Concierge Desk, services such as product delivery, ticket sales, shirt printing and pick-up and an exclusive adidas stylist service are available.

The adidas Brand Center is part of the new Sanlitun Village Shopping Center, located in Beijing's Chaoyang District, only minutes away from major Beijing tourist attractions as well as the Workers' Stadium, one of the venues for the Olympic Football Tournament.

adidas AG


Must ReadView All

Courtesy: Amazon

Apparel/Garments | On 23rd Sep 2018

Consumers in Turkey get access to Amazon

Amazon has launched in Turkey giving customers in the country...

Value in omni-channel retail with Flipkart buying: Walmart

Apparel/Garments | On 23rd Sep 2018

Value in omni-channel retail with Flipkart buying: Walmart

With the acquisition of Flipkart, Walmart sees great value in...

E-com to result in common SE Asian consumer market: BCG

Textiles | On 23rd Sep 2018

E-com to result in common SE Asian consumer market: BCG

The rapid spread of e-commerce and digital technologies is binding...

Interviews View All

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Anvita Mehra, Confidential Couture

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Representatives, Textile & apparel industry

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Liz Manning,

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Tom Adeyoola,

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Riddhi Jain,

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Mr Ambrose Chan, DSG International (Thailand) PLC

Mr Ambrose Chan
DSG International (Thailand) PLC

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb
Brrr°

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search