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David's Bridal provides affordable luxury for savvy brides

Jul '08
Are you, or someone you know, planning a dream wedding without the fairy tale budget? In economic climate, spending plans are shifting, as couples grapple with rising costs that are going well beyond the gas pump.

In fact, 2 in 5 brides-to-be (40%) agree that putting money toward a down payment on a house will be their highest priority when making purchases before the wedding.

Now more than ever, it's clear that engaged couples are looking for ways to maximize their money, by making smart choices and using resources that ensure the most value.

To keep finances in check without sacrificing quality or style, David's Bridal, the nation's bridal and special occasion authority, reveals how brides can get everything they need for a picture-perfect day from bridal and bridal party dresses and accessories to coordinating gifts and favors without breaking the bank.

Designer Dresses Without the Sky-High Price Tag:
As the most important fashion decision, shopping for a dream dress that best suits the bride's personality and wallet can be challenging if she doesn't know where to look.

David's Bridal offers both a fashionable and affordable solution with its stock of gorgeous, high quality gowns (sizes 0-30W), priced from $299-$1200, which are perfect for the 65% of brides-to-be citing expensive bridal gowns as the biggest concern when buying their dress.

Designer gowns from Oleg Cassini, Galina and the new Galina Signature Collection a line of exquisitely crafted and beautifully embellished gowns that exude modern elegance ensure brides achieve the luxury look without paying designer prices.

If a bride is looking to personalize her gown to reflect her unique style, she can choose from a variety of sleeve options for a custom, yet cost-effective look, or embellish her gown with a sash, brooch or wrap.

Brides can also take advantage of David's ongoing sales for additional savings and trying on dresses in her actual size will help reduce alterations costs.

Another perk for smart shopping? Brides who shop at David's receive a $1000 savings booklet with their gown purchase for extra rewards in-store and with partners such as Liberty Travel and MW Tux!

Always the Bridesmaid Dress, Never a Closet Staple? Think Again. When shopping for bridal party attire, choose versatile designs that can be worn well after the big day.

Brides can visit the over 280 David's stores nationwide to check out their impressive selection of chic and affordable bridal party styles ($105-$180) in hottest colors and fabrics, including new jersey offerings and the fashion-forward Dress Up Your Dress Collection in the season's best colors.

From the engagement party and bridal shower to the rehearsal dinner and honeymoon, David's offers standout looks for the bride's most special events.

Not only will brides and bridesmaids appreciate the versatility of their new LPD("little party dress"), they will love the fact that they can wear their dresses beyond the aisle.

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