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Porter Novelli to support new generation of brands free of charge

Jul '08
Porter Novelli introduces Jack + Bill, a pop-up agency dedicated to identifying, branding and publicizing emerging fashion talent.

Recognized globally for its eye-catching, multifaceted public relations programs for such clients as Gillette, Timberland, South by Southwest and Hewlett-Packard, Porter Novelli will lend its services to a new generation of brands free of charge for a limited time this summer.

Taking its moniker from the agency's entrepreneurial founders, Jack Porter and Bill Novelli, Jack + Bill is the brainchild of a team of young agency professionals, with an average age of 26.

From mid-July to early September, the pop-up agency will provide free buzz building, media relations and viral marketing services to one individual in each of the following categories; model, fashion stylist, women's apparel designer and jewelry designer.

Turning the traditional client pitch process on its head, Jack + Bill will host an open "casting call" to select its clients on Tuesday, July 15 and Wednesday, July 16 from 3:00 - 9:00 p.m. at Sandbox Studios (250 Hudson, Floor 11. New York, New York). A portfolio or look book will be required for casting.

"PN is filled with creative, energetic people whose lives in New York revolve around style, art, music and film- we're excited to help emerging talent get their brands off of the ground here," said Erin Crumpacker, spokesperson for Jack + Bill. We're constantly innovating to stay ahead in the evolving marketing environment."

Jack + Bill will be based out of Porter Novelli's Tribeca office, close to the boutiques and studios of up-and-coming New York brands and talent.

Jack + Bill partners include Claire Buxton, Alyson Campbell, Erin Crumpacker, Erica Lichtenberger, Erin Osher, Richard Small, Lauren Szczerba and Emily Zanovich.

The unique management team brings expertise in blogging/ microblogging, viral video, social network branding, event planning, runway show execution, showroom development and traditional public relations specialties.

Jack + Bill

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