Breakthrough in Beauty represents a new era in beauty retailing

12 Jul '08

3 min read

Product Partners, LLC announced that the Breakthrough in Beauty 2009 global search is now actively accepting and reviewing submissions.

Beauty entrepreneurs can submit innovative beauty products and ideas for consideration to become the next $100 million beauty brand.

Up and coming beauty visionaries can submit their products only until August 30, 2008. Finalists will be announced in late September and will participate in a two day
"Breakthrough in Beauty" event for a final round of competition to determine the winner of this year's search.

The annual Breakthrough in Beauty search identifies the top innovative new beauty products in the world. After evaluating thousands of promising entries, the winner of the search receives an infusion of resources to vault the winning product from obscurity and into the mainstream.

Breakthrough in Beauty invests $3-5 million to launch the product to market, with an additional $50 million in advertising to secure its success.

The winning product is then marketed directly to women in an easy to understand, convenient, and affordable format via TV infomercials.

"Breakthrough in Beauty represents a new, more personal era in beauty retailing," explained Marina Randolph, Founder of Breakthrough in Beauty.

"By continually searching for and accepting only the very best in undiscovered concepts, incubating them and providing them with growth opportunities and guidance, we enable innovators to thrive. Their products become irreplaceable and more importantly, accessible in women's lives."

This year's search emphasizes color cosmetics products. Products that feature advanced technology as well as anti aging benefits or a natural appeal are also being sought.

An esteemed panel of judges representing experts and leaders in the beauty industry will help evaluate submissions and select the final winner.

This year's panel will feature a renowned color chemist, a top magazine beauty editor, a nationally recognized dermatologist and a world- class beauty branding expert.

All submissions will receive valuable feedback from the expert panelists on the products, which would typically only be available at a premium cost for consultation.

Product Partners Chairman and CEO Carl Daikeler explains the five key benefits of submitting a product proposal for consideration.

"Applicants' business proposals will be analyzed by a panel of industry experts and will receive free feedback," he says.

"Then, the winning entry will receive funding for product development and testing, as well as advertising and marketing support to create global brand awareness. And, the winning applicant will have the opportunity for endless earning potential."

By submitting a product proposal, the expert panel of judges will analyze the plans, provide specific feedback on strengths and weaknesses, and work with applicants to improve plans.

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