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Las Cruces! defines snarky fashion
Jul '08
Gamelab, an award-winning independent game studio and co-publisher iWin Inc, a leading casual games developer and publisher, announced the launch of Jojo's Fashion Show 2: Las Cruces, a sequel to last year's innovative catwalk hit, Jojo's Fashion Show.

In Jojo's Fashion Show, Jojo Cruz came out of retirement to take the fashion world by storm. With the help of her daughter Rosalind, Jojo used her impeccable eye for matching outfits to brighten runways around the world.

In Jojo's Fashion Show 2: Las Cruces, Jojo and Rosalind prepare to launch their highly anticipated joint line "Las Cruces".

Jojo and Rosalind must work together as partners, overcoming all of the challenges that cross their path, including designing for men and snarky fashion critics.

"The designers at Gamelab knew that they didn't want to mess with the winning formula from the first game," explains Nathan Fahrenthold, iWin Senior Producer for Jojo's Fashion Show 2: Las Cruces.

"Instead they added the most requested feature from the rabid Jojo's fans, male models. Now players will dress and be scored on both female and male styles.

Coupled with the new Photographer Mode, the game is rich with excitement and appeals to a much broader range of players."

Jojo's Fashion Show uses the hugely popular click management style of gameplay, but manages to innovate leveraging its fashion theme and the skills that are required in the catwalk world.

Fashion games have been in the casual games space for some time, but none have been as overwhelmingly embraced as Jojo's Fashion Show.

"Unlike other fashion-themed games, you need to actually use your sense of style in order to succeed in both Jojo's games," says Eric Zimmerman, Co- Founder & Chief Design Officer at Gamelab.

"Gamelab's mission is to invent new ways for people to play and our ongoing collaboration with iWin has allowed us to create fantastic games like Shopmania and the Jojo's series together."

In Jojo's Fashion Show 2: Las Cruces, the player can assemble thousands of different stylish outfits for women and men from hundreds of new clothing items and accessories.

For the true fashionista, Jojo's 2 includes dozens of clothing styles ranging from Sockhop to Prom to Bollywood. Every budding designer can explore their fashion sense in 50 puzzle levels with 25 action levels, which asks the players to photograph stylish outfits that match specific styles.

Jojo's Fashion Show is currently nominated for Best Casual Game for 2007 as well as Action & Arcade Game of the Year. Jojo's Fashion Show 2: Las Cruces was developed by Gamelab and co-published by iWin Inc.

iWin Inc

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