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True Religion opens new store in Time Warner Center, NY

Jul '08
True Religion Apparel Inc announced the opening of a new branded retail store at Time Warner Center's The Shops at Columbus Circle in New York, New York. Located at 10 Columbus Circle, the 1,850 square-foot branded store will offer shoppers the entire True Religion collection for men, women and kids, including its signature jean styles, its expanding denim and sportswear collection, and a full range of licensed product, such as footwear, swimwear, headwear and handbags.

Centrally located at the intersection of 59th, Columbus Circle, Broadway and Central Park South, Time Warner Center is recognized as one of the nation's premiere shopping and dining venues with access to some of the finest dining, shopping and culture that New York City has to offer.

Encompassing over 2.8 million square feet of retail space, this mixed use property includes some of the finest names in luxury retail including Tourneau, Coach, Thomas Pink and BOSS Hugo Boss, as well as Manhattan's largest Whole Foods and an Equinox Fitness club. The Center also features Jazz at Lincoln Center's three performance halls, the Time Warner Headquarters, The Residences at the Mandarin Oriental and the Mandarin Oriental five-star luxury hotel.

"We are pleased to make the entire collection of True Religion apparel available to the residents and visitors of New York's west side," said Jeffrey Lubell, chairman, chief executive officer and creative director of True Religion Apparel Inc.

"The Shops at Columbus Circle is New York's retail destination for fashion and sophistication, offering an exciting selection of luxury retailers. The Center's upscale reputation, fashionable customer base and central location serve to support our premium brand well."

"We are excited to open our third store in Manhattan, which we believe will compliment our existing SoHo and Upper East Side locations," said Michael Buckley, president of True Religion Apparel Inc.

"Over 1.3 million residents in the immediate trade area have average household incomes in excess of $97,000 per year. These strong demographics, when combined with the high traffic, high volume attributes of the Center, gives us confidence in the future financial performance of the store."

True Religion Apparel Inc

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