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Cia.Maritima debuts spring collection at Mercedes-Benz Fashion Week
Jul '08
Cia.Maritima, the hottest beachwear brand in Brazil, will debut its 2009 collection in the United States at Mercedes-Benz Fashion Week Miami Swim in Miami.

The runway show will be chocked-full of the hottest models from Brazil and will be held Sunday, July 20 at 9:30 pm, in the Cabana Grande tent at the historic Raleigh Hotel.

Over 40 glamorous looks will be presented by The Rosset Group of Sao Paulo, Brazil, designer and manufacturer of Cia.Maritima. Benny Rosset, founder and designer, will be there to present the collection and to meet with the press.

Fashion show veteran Lynne O'Neill will produce this year's show. O'Neill is one of the best known fashion show directors in the industry.

She is the go-to fashion show director for Sex and the City, having directed the Vivienne Westwood fashion show in the feature film, as well as the classic "fashion roadkill" fashion show in the series with comedian Margaret Cho playing a character inspired by O'Neill.

Fred Vellon and the M*A*C PRO Team will be in command of the makeup looks that complement the collection. Miami will be represented with local stylists Van Michael Miami Salon who will create the hairstyles. Glamour by J's, Miami Beach, will create the nail designs.

The fun will be enhanced by a preview VIP cocktail party sponsored by Mercedes-Benz and held immediately prior to the fashion show.

An after party hosted by fellow Brazilian brands Havaianas and OLO Premium Brazilian Rum will continue the celebration.

The party will take place in the beautiful penthouse of the Raleigh Hotel, and will include the flavors of Sao Paulo, Cia.Maritima's hometown.

Cia.Maritima Spring 2009 - Inspiration:
The design team for Cia.Maritima was inspired by the psychedelic looks of the 1960's and 1970's.

The Bohemian and Hippie movements also inspired the look and feel of the collection. The collection also mixes rock and roll with sexy and feminine, referring back to distinctive styles in London in the 1960's.

Highlight pieces include hand-crafted tie-dye which was important during those eras while classic animal prints add glamour and sophistication.

Color influences lead with lavender and coral which appear in solids but are also mixed with dense colors such as coffee, olive, and graphite. Nude and lower tones are also present in the collection as well as yellow and neon pink.

A new innovation is the Saint-Tropez style low rise bottom. It features a lower cut in front, with more coverage in the back. It is featured with sexy tie sides or details such as rings or chains.

Cia.Maritima is most famous for its range of beautiful cover-ups including dresses, tunics, shorts and shirts, that showcase every bikini for a pulled- together, high fashion look.

The 2009 collection will highlight these complete looks with multiple cover-up options for each family of designs. Theseversatile cover-ups easily move from the beach to the streets and provide women with fashionable alternatives for the evening.

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