Macef IHS to emphasize the commercial value of costume jewellery

15 Jul '08

5 min read

The events also align with this idea of utility - starting with the Village Shop project, the consolidated union between Macef and the association Art, Arti della Tavola e del Regalo (Art, Table and Gift Arts). Some important table brands will be present collectively in a large area of 1,500 square metres in Hall 5.

The companies are present at Macef Gennaio in force for reasons of fair format and timing of purchases and, in any case, they have no intention of losing contact with the visitor also at the September appointment, traditionally dedicated to retailers interested in the gift and decoration area.

In addition, in synergy with Macef, Art has started numerous promotional occasions aimed at retailers of household objects – training courses for the point of sale managed by Casastile/Il Sole 24 Ore Business Media, the editorial initiative Bon Vivre with an exceptional partner like Edizioni Condè Nast and also initiatives directed at the final customer through the search engine Webmobili.

September will see another edition of Art&Flowers, the event dedicated to flower arranging, which as well as suggesting new ideas for decorating the home with flowers, also proposes creative pairing with some of Macef's most characteristic products.

The show will also see the return of Best of Ornamenta, the competition designed to emphasize the commercial and marketing value of costume jewellery. It is worth remembering that what Macef defines as the “personal area” (that is, costume jewellery and fashion accessories, gold, jewellery and silver articles to wear) now covers more than 20 thousand square metres net of exhibition space. For this reason, the “personal area” will be the subject of a competition, with a holiday in a exotic location as the prize.

In addition, all the most appreciated hospitality facilities will once more be available: “progetto Sud” – which brings operators from the central-southern regions to Milan with discounted travel packages; the Buyers' Club and the exclusive “ways to innovation” project consisting of targeted meetings where innovative companies present their most interesting prototypes to major buyers for pre-selection at commercial level.

The interactive web site, which provides periodic newsletters targeted at various categories and where entry tickets can be bought at a discount, has also been upgraded and is now available in no less than nine languages: as well as Italian, it is in English, French, Spanish, German, Portuguese, Russian, Chinese and Arabic.

Fiera Milano International S.p.A.

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