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Leading retail chains to add Aussie Soles products
16
Jul '08
Aussie Soles Group Inc is extremely pleased to announce that one of Canada's oldest and largest retail chains will be adding the Aussie Soles line to its unique selection of products. As a pilot project, eleven (11) of its prominent retail locations will sell Aussie Soles products.

Pursuant to the Aussie Soles business plan to gain entry into the lucrative big box retailer space, these prominent store additions are a vital step towards the continued growth and success of Aussie Soles. These marketing initiatives to position and distribute Aussie Soles products in a number of Canada's most shopped general merchandise retailers boasting in excess of $7.3 billion in sales in 2007, is a top priority for Aussie Sole

“Having Aussie Soles products available at one of Canada's most recognized and storied retailers that has met the needs of its customers for over 85 years, is another major step forward in the expanding growth of Aussie Soles and our consistent philosophy of partnering with high volume, high traffic retailers!” commented Aussie Soles President, CEO Craig Taplin.

These eleven retailers are very supportive of the CFL and the BC Lions, of which Aussie Soles is the Corporate Sponsor. Aussie Soles will supply these stores with CFL branded products and specifically the black and pink BC Lions Marine models, which will be prominently displayed in each store. Aussie has strategically positioned these official CFL licensed product with large recognized retailers across Canada.

"We are excited to be involved with Aussie Soles International. More importantly, we can now offer our customers a quality comfortable footwear product while supporting one of the greatest games in Canada, the Canadian Football League." Stated Jim Anderson, Associate Dealer, Canadian Tire.

Aussie Soles Group Inc


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