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Cosmoprof NA reiterates its position as a premier beauty event

17 Jul '08
7 min read

Additionally, this year's show not only featured an increase in Discovery Beauty brands from 12 in 2007 to 23 in 2008, but also the launch of Discover Beauty – Spa.

To support the debut of Discover Beauty – Spa, Cosmoprof North America partnered with the Las Vegas Spa Association (LVSA) to bring spa directors from some of the largest spas in the country to also participate in one-on-one meetings with selected Discover Beauty – Spa brands.

Discover Beauty – Spa featured spa directors/buyers from The Spa at Wynn Las Vegas and Encore, Bellagio Spa & Salon, Qua Baths and Spa at Caesars Palace, Nurture -The Spa at Luxor, Wet Spa at Treasure Island, and The Spa at The Golden Nugget.

Presented in partnership with Women's Wear Daily, Discover Beauty is by invitation only and is designed to feature an innovative lineup of brands just being launched to market alongside Beauty Imports - established international brands breaking into the U.S. marketplace.

Special educational seminars, another feature the makes Cosmoprof North America stand above other trade events, were filled to capacity with more than 600 attendees due to their content relevance in helping people and companies grow their businesses.

Industry leaders from multiple sectors of the industry participated in round-table discussions and panels to share their knowledge and insights.

Highlighted educational seminars included:

- Going Green: Which Sustainable Package is right for Your Beauty Brand? Featuring John Delfausse, Vice President of Packaging and Chief Environmental Officer for The Estée Lauder Companies, Gina Garrubo, CEO and cofounder of Natural Beauty Innovations LLC, and Robert Kerr, partner at sustainability consulting firm Pure Strategies.

- Learning Lounge: Combat Compensation! Featuring Bert Carder, Founder and CEO of YBN; Neil Ducoff, Founder and CEO of Strategies; Larry Copsa, CPA and partner in Kopsa Otte CPA's; Ernest Calderon, Attorney at Calderon Law Offices; and Peter Mahoney, Owner of Salon Resource Group of Companies and President of Salon Consultants International.

- How Key Retailers are Envisioning Big Business with Niche Brands. Featuring Debbie Murtha, Senior Vice President of Cosmetics at Macy's, Courtney Baber, General Manager, C.O. Bigelow, and Norma Knudsen, COO at Regis Trade Secret / Pure Beauty. Organized in conjunction with Women's Wear Daily, the event was moderated by Andrea Nagel, WWD Mass Beauty Editor.

- Secrets to Developing a Successful Private Label Business. Featuring Pam Busiek, Presient of CBI Laboratories, Karen Young, Owner of The Young Group and former Vice President of Advertising and Marketing for Lancôme, and Carolyn Bojanowski, Director of Brand Marketing for Sephora. Moderated by Phillip Russo and organized in conjunction with Private Label Magazine.

- Vendors & Spas: Greener Together Featuring Brett Blumenthal, a consultant with Gensler, Rhana Pytell, Owner of Gaia Spa, and Boldijarre Koronczay of Eminence Organics. Moderated by Linda Lewis and organized in conjunction with DAYSPA Magazine.

- OTC's Biggest Mistakes & Ways to Successfully Overcome Them. Moderated by Marc Birenbaum and organized in conjunction with Beauty Store Business Magazine.

- The Age of Naturals. Moderated by Alisa Beyer of The Benchmarking Company.

- Quality, Safety, and Efficacy of UNIPRO Cosmetic Private Label Manufacturers.

The North American Hairstyling Awards (NAHA), the professional hair care industry's single most important awards event of the year, were also held in conjunction with Cosmoprof North America on Sunday, July 13th. Hosted by Saturday Night Live alumni Victoria Jackson, the evening featured stunning artistic presentations and tributes to industry greats.

The event also included the induction of Scruples founder, Jack Storey, into the NAHA Hall of Leaders and a Lifetime Achievement award being presented to renowned international hair stylist, Martin Parsons.

NAHA, which is a production of the Professional Beauty Association, features 12 distinct award categories honoring rising talent and industry leaders.

Cosmoprof North America

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